From Maybelline to Boots, recycling has hit the high street
When it comes to a sustainable beauty routine we've got the re-usable muslin cloths ready to go, we're clued up on refillable products and we can recite the dangers of microbeads at the slightest mention of eco-friendly skincare. But, despite our earth-friendly efforts, 45 per cent of make-up wearers still don't know that you can recycle your beauty products, and 42 per cent wouldn't know where to start even if they did know (according to a study carried out by Maybelline 2020).
Altering our beauty habits to conscientiously shop cleaner ingredients, plastic-free packaging and ethically-sourced formulas is a great start to altering the way we buy beauty as a nation, but what happens once you've finished that vegan foundation or coral reef-friendly SPF? It goes straight in the bin. Not anymore.
Closing the loop on our beauty routines is the great British high street, stepping up to make beauty product recycling schemes an accessible option for literally everyone. Feeling good about your eco beauty purchases only to have a pang of guilt once the empty packaging goes in the bin? Now you can pop down to your local supermarket and complete the product journey feeling more than a little bit pleased with yourself.
From Maybelline and Boots, to Garnier and Neal's Yard, these are the beauty recycling schemes encouraging you to get eco-friendly with your empties by offering make-up recycling...