What we're shopping in the White Company's Black Friday sales

white company black friday deals
Best White Company Black Friday deals for 2024Hearst Owned

Each year, The White Company redefines holiday shopping with its exclusive 'The White Event' sale – think of it as a more refined alternative to the frenzy of Black Friday. But, with the sale ending tonight (2 December) at 11.59pm. So if you've been tempted by a candle or duvet cover, now is the time to head to the checkout.

The White Company is synonymous with elevated essentials, including home décor, clothing and fragrances, and the sale has now going strong, with 20% off its indulgent bed linens, sophisticated loungewear, seasonal candles, Christmas decor, best-selling beauty products and lots more. All you have to do to access the savings is use the code: WHITE20.

So, whether you're upgrading your winter wardrobe, stocking up on your favourite scents, investing in luxurious silk PJs for cosy season, or looking for a gorgeous gift to give someone special this Christmas, now's the perfect time to shop and save.

Here's what we're shopping this Black Friday – you'll find a selection of Good Housekeeping Institute tried and true favourites, and picks from our homes editor. Happy shopping!

What we're shopping in The White Company’s Black Friday sale

All bedding prices listed are for a double unless stated otherwise.


Hydrocotton Bath Sheet

Price with discount code: £32

The White Company’s Hydrocotton towels are renowned for their softness, absorbency and plush texture, scoring an impressive 90/100 in our tests.

Made with innovative low-twist cotton, they become fluffier with each wash (yes, really). Available in a variety of sizes and colours, it's well worth investing in the full set when on sale.

£40.00 at The White Company


Savoy Duvet Cover

Price with discount code: £88

This bedding scored 95/100 in our GHI tests, and is truly hotel-worthy. It has a 400 thread count, and the crisp percale weave is super soft. A genuinely dreamy buy.

£110.00 at


Electronic Diffuser

Price with discount code: £56

This diffuser would make a gorgeous gift, having scored 94/100 in our lab and at-home tests. It looks as good as it smells, and it's easy to use with a flexible design. Perfect for creating a spa-like ambience at home.

£70.00 at


Luxury Hungarian Goose Down Pillow

Price with discount code: £76

Earning 94/100, this down pillow was bouncy, fluffy, and helped all our testers sleep soundly. Of course it was impeccably made and designed, and all the down is cruelty-free.

£95.00 at


Hampden Mattress

Price with discount code: £1676

Yes, this is still expensive with a discount, but it's one of the best pocket sprung mattresses we've ever tested at the Good Housekeeping Institute. It scored 92/100 and offers a truly premium night's sleep with its fillings of wool, cotton and latex (as well as the springs, of course).

£2095.00 at


Super Soft Faux Fur Heated Blanket

Price with discount code: £120

If you want a luxury electric blanket, then you're in the right place. This was as soft as its name suggests, and testers said it's just the right weight for curling up under. It has ten different heat settings and warmth was distributed evenly.

£150.00 at


Harris Portable Lamp

Price with discount code: £116

We love rechargeable lamps for their chic, cable-less look, and this one scored 93/100 in our testing for its elegant design, 11-hour battery life and quick three-and-a-half-hour recharge time. It wasn't the brightest, but did emit a lovely glow.

£145.00 at


Luxury White Down Topper

Price with discount code: £116

This is currently only in stock in a single or emperor, but it was our joint winning mattress topper on test, so we had to include it, just in case you are in the market for one of those sizes. It's luxuriously comfortable.

£250.00 at


Silk Piped Eye Mask

Price with discount code: £20

This classy eye mask was described as “beautifully made, not a stitch out of place,” by one of our happy testers. The silk is kind to your skin, too.

£25.00 at


Beech Wood Pilling Comb

Price with discount code: £6.40

If you're thinking of investing in some of The White Company's indulgent cashmere this Black Friday, add this to your cart too. In our fabric shaver test, it did a good job touching up our precious knits, reviving them within a few sweeps. It'd make a lovely stocking filler, too.

£8.00 at


Calm Wellness Gift Basket

Price with discount code: £54.40

This thoughtful gift is sure to be welcome, given how busy the festive season gets! It includes a candle, mist, a bath shot and hand and body balm. And when your loved one is finally feeling zen, the basket is too chic not to reuse.

£68.00 at thewhitecompany.com


Autumn Botanical Candle

Price with discount code: £28

Few do candles quite like The White Company and this autumnal scent is intended to evoke dappled afternoons in the orchard. Sold.

£35.00 at thewhitecompany.com


250cm Pre-Lit Frosted Eucalyptus Garland

Price with discount code: £116

Spread the festive cheer throughout your home with this discounted garland. There are LED lights scattered throughout the seasonal foliage, too.

£145.00 at thewhitecompany.com


Manon Throw

Price with discount code: £104

The White Company's bedding is the stuff of legend. There's a whole host of throws to choose from, and this textured design would bring some cosiness to your room without compromising on calm.

£130.00 at


60cm Pre Lit Foraged Winter Wreath

Price with discount code: £120

This winter wreath can adorn your front door for many Christmases to come. It's LED lit for sparkly nights while the jute ribbon ties everything together nicely.

£150.00 at


Fairford Quilt

Price with discount code: £176

This lovely is a real investment piece, but it's hand quilted, reversible and comes with a matching reusable bag, which will come in handy should you wish to pack it away over summer.

£220.00 at


Sleep Soothing Pillow Mist

Price with discount code: £17.60

We're big fans of sleep sprays here at Good Housekeeping and this is one of our top picks for gifting. It's a luxe blend of essential oils that will give your pillow a long-lasting, heavenly scent.

£22.00 at


Cashmere Oversized Roll Neck Jumper

Price with discount code: £144

Cashmere is timeless, and so are roll necks. So, get in on the hype with this sleek design. It's a cosy one.

£180.00 at thewhitecompany.com


Luxury Wool Cashmere Throw

Price with discount code: £148

Don't worry, there's cashmere for the bedroom (or sofa!) too with this indulgent wool blend throw. Some of the fibres are recycled, and wool is naturally temperature regulating, so it should keep you at just the right level of cosiness throughout the colder months.

£185.00 at


Vintage Etienne Bedspread

Price with discount code: £96

This cotton embossed bedspread might be vintage-inspired, but we think it looks timeless. We love that there are matching cushions too!

£120.00 at


Silk Hair & Skin Beauty Pillowcase

Price with discount code: £52

The ultimate in beauty sleep, this silk pillowcase is gentle on skin and hair, reducing friction and frizz and helping maintain skin moisture.

Made with 19 momme silk, it feels oh-so luxurious and is a go-to gift this Christmas.

£65.00 at The White Company


Cashmere Essential Scarf

Price with discount code: £78.40

Wrap up warm with the Midnight Cashmere Scarf. Crafted from premium cashmere and available in two neutral colours, it's bound to become a staple in your winter wardrobe.

£98.00 at The White Company


Super Soft Faux Fur Long Hot Water Bottle

Price with discount code: £36

This long faux fur hot water bottle is ideal for gifting. It's designed to lie across the whole length of the body to keep warm on those cold winter evenings. The fabric is luxuriously soft and it has an elasticated neck which makes it easy to fill up. It's a must-have for cosy season.

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£45.00 at thewhitecompany.com


Cosy Rolled Edge Lounge Cardigan

Price with discount code: £112

This organic cotton-blend cardigan is a versatile layering piece for cold weather. With its longline silhouette, exposed seams and tailored pockets, it’s perfect for draping over winter outfits.

£140.00 at The White Company


Ferne Twisted Stem Champagne Coupes – Set of 2

Price with discount code: £46.40

Featuring a hand-twisted stem, these gorgeous glasses are perfect for toasting the season’s festivities. Ideal as a gift for the Christmas Day host, this set of two coupes makes popping a bottle all the more special.

£58.00 at The White Company


Jingles Reindeer Borg Stocking

Price with discount code: £20.80

Celebrate the season with this adorable Rudolph stocking, complete with antlers and a rosy-red snout.

Perfect for hanging by the fireplace and ready to be filled with treats come Christmas morning.

£26.00 at The White Company


Seychelles Signature Candle

Price with discount code: £17.60

Transport yourself to the beach at the light of a match with this candle in one of The White Company's signature scents. With the discount, now is a great time to stock up on your essentials and we'll definitely be adding one (or maybe two) to our basket.

£22.00 at thewhitecompany.com


Cashmere Bed Socks

Price with discount code: £30.40

We don't ascribe to the belief that socks are bad gifts – especially when they're made from cashmere. These would certainly make an indulgent stocking filler or small gift, and the lucky recipient will surely feel the benefits for many wears to come.

£38.00 at

When is Black Friday?

Black Friday falls on 29 November 2024. The White Company’s shopping sale, The White Event, is in full swing and will run until Cyber Monday on 2 December 2024.

Don’t worry, we’re keeping this page updated with the best Black Friday deals as they drop.

Does The White Company participate in Black Friday sales?

Yes, The White Company celebrates Black Friday with its own exclusive sale – The White Event. Running now, there's 20% off everything when you use the code WHITE20, making it a great time to buy the brand’s best-loved essentials at a generous discount.

What else can I get in the Black Friday and Cyber Monday sales?

Black Friday bed deals

Black Friday sofa deals

Black Friday Simba deals

Black Friday vacuum cleaner deals

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