Walpole to Tout British Craftsmanship, Tradition on New York Trade Mission
LONDON — The U.S. is hungry for British high-end and contemporary brands, and Walpole is responding to the cravings with a trade mission to New York that will run from March 17 to 21.
The luxury goods association, which has made regular trips to the U.S. over the years, said it’s planning a program of exclusive events and strategic meetings with U.S. business leaders, buyers and media.
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The aim is to foster trade opportunities and showcase “the allure of British luxury.”
The U.S. is already one of the U.K.’s biggest export markets. Stores such as Nordstrom, Dillard’s, Saks and Neiman Marcus already stock British luxury and contemporary brands, while independent retailers across the country host trunks shows for designers all year round.
Walpole’s trip this year will be more important than ever, as the threat of U.S. import tariffs under President Donald Trump hangs over the U.K. and Europe.
The mission also comes at a time of dwindling confidence among British businesses, which are facing higher taxes and stricter employment rules under the new Labour government.
Helen Brocklebank, CEO of Walpole, noted that the U.S. is the world’s largest luxury market, valued at $106 billion, with New York alone accounting for nearly a third of that figure.
She added the U.S. is also the U.K.’s top inbound tourism market, with 5.1 million Americans visiting in 2023 and spending 6.3 billion pounds.
“Known for their discerning taste, American consumers have a deep appreciation for the quality, craftsmanship, creativity and heritage of British luxury goods. This mission not only strengthens trade relationships, but also underscores the U.K.’s appeal as a premier destination for affluent U.S. visitors,” Brocklebank said.
The mission is supported by the U.K. department for business and trade, and highlights Walpole’s “ongoing commitment to developing the global presence of British luxury, and fostering partnerships that drive long-term growth and innovation.”
Walpole, a not-for-profit organization, has more than 250 members spanning the fashion, automotive, hospitality and design industries.
Walpole said its members, which include Burberry, Alexander McQueen, Fortnum & Mason and Rolls-Royce, collectively contribute 81 billion pounds annually to the U.K. economy, with the U.S. serving as a “vital” export market.
The organization also offers a Brands of Tomorrow program that supports start-ups, and has also issued the British Luxury Sustainability Manifesto, “ensuring the U.K. remains a leader in both excellence, and responsible practices.”
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