People claim this viral TikTok 'BBL' jacket has a waist-snatching effect
According to Google Trends, searches for the viral TikTok ‘BBL Jacket’ have increased by a whopping 195% in the UK this year. And if you're wondering, "what, pray tell, did I just read?" Don't, worry, we're here to break it down for you.
'BBL' stands for Brazilian Butt Lift, the nickname for the risky-yet-popular fat transfer procedure that surgically creates a rounded bigger bum. But content creators on social media often casually refer to anything that enhances your curves as having a 'BBL effect' - no surgery required. So, that could mean a flattering style of bikini bottom, bum-boosting jeans, or in this case: a waist-carving workout jacket.
The original TikTok BBL jacket that reached stratospheric levels of internet fame was...drumroll please...the Lululemon Define jacket. Retailing for £98, thrilled customers say it makes them "look hot" and "get so many compliments." This is thanks to a combination of things: tight, stretchy-soft fabric with added Lycra, curved seams that create a subtle optical illusion, and a hemline that sits lower in the front and higher at the hips.
All of this adds up to a form-fitting jacket that many people feel enhances their waistline when it's worn zipped up. (Though, as some people have commented, it's worth noting that many people praising the jacket for the BBL effect are already slender and curvy.) At the time of publication, the hashtag #lulubbljacket has over 6.5 million views on the TikTok platform alone, with posts dating back several months. See what people are saying:
The Lululemon Define jacket is currently available in six colours and UK sizes 4-24. Despite its recent surge in popularity, it's actually been around for years - it's just that a new generation of social media users are now discovering it for the first time, contributing to a boom in sales. Kate Middleton's a fan too - she was seen wearing one last year. That's right - this jacket is even royalty-approved.
You can shop the popular jacket here:
But that's not the only workout jacket gaining social media fame. Fit kit enthusiasts on TikTok have noticed that there's another stylish jacket that offers a similar flattering effect: enter the Tala SkinLuxe Zip Through Running Top. Priced at £59, it's a budget friendly option, and it's also made with 76% recycled materials. It's available in sizes XS to XL, and black and grey colourways.
One happy buyer said of the Tala jacket, "Honestly, without being dramatic, it couldn't be a more perfect zip-up. Contours in all the right places, perfect length and makes me look HOT! Highly recommend."
Another reviewer enthused, “Perfect length that doesn’t roll up, squat proof, perfect outer layer for the colder starts to workouts. Handy pocket in the back, and thumb holes great for keeping hands warm with the cold dumbbells.” High praise indeed.
You can buy Tala's viral jacket here:
Ahh, the power of the internet.
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