Usher and His Abs Star in the Latest Skims Men's Campaign
Usher, his abs and, curiously, a peach, are the stars of the latest Skims Men's campaign.
Unveiled on Monday, just ahead of the performer's highly anticipated Super Bowl Halftime Show appearance on Feb. 11, the images feature the performer in a variety of items from the brand's stretch and cotton collections. (The peach, which he clutches in several of the shots, may be a sensual, emoji-related innuendo or possibly an homage Atlanta, his hometown in the peach state.)
The campaign was photographed by Donna Trope, and comes in conjunction with an announcement related to the singer's forthcoming album: "Coming Home" will have a limited edition release on Skims.com, starting Feb. 9 at midnight ET, with exclusive digital downloads and a bonus track.
"Launching this campaign ahead of multiple career milestones feels like a full circle moment, with Skims supporting the release of my new album, 'Coming Home,'" Usher said in a statement. "Kim [Kardashian has] been a longtime friend of mine who's always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense."
Incoming items in the men's shop will be available to shop starting Feb. 12 at noon ET with prices ranging from $16 for single boxers to $98 for a pack.
Keep scrolling to see every look from Usher's new Skims Men's campaign.
Photo: Donna Trope/Courtesy of Skims
Photo: Donna Trope/Courtesy of Skims
Photo: Donna Trope/Courtesy of Skims
Photo: Donna Trope/Courtesy of Skims
Please note: Occasionally, we use affiliate links on our site. In no way does this affect our editorial decision-making.
Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.
