Unsubscribed Launches Fall Campaign Shot at Iconic Locations in New York City
Unsubcribed, the apparel and accessories brand from American Eagle Outfitters, is launching a fall ad campaign on Tuesday. Shot in New York by photographer Coliena Rentmeester, the campaign was created to showcase exploration and feature products rooted in elevated essentials.
Models Paige Reifler and Dasha Maletina are featured wearing everyday essentials such as new leopard prints across classic cashmere crewneck sweaters, silk wide leg pants, silk wrap dresses and silk midi skirts. The company is also introducing leather trousers and pencil skirts.
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The campaign was shot in iconic New York City locations, from the subways and parks to restaurants and the cobblestoned streets of TriBeCa. Hair and makeup was done by Leah London.
Ads will be seen in stores and online, as well as across the brands owned social media channels this month.
In addition to its e-commerce business, Unsubscribed has freestanding stores in East Hampton, N.Y., Greenwich and Westport, Conn.; Palm Beach, Fla., and New York City. In addition to the Unsubscribed label, the retailer features clothing from such brands as Citizens of Humanity, AGolde and Lemlem.
“Every store feels different; each store feels defined by the location,” Jen Foyle, president and executive creative director of American Eagle, Aerie and Unsubscribed, told WWD in 2022. “But we’ll always have some of our signature collection, because we believe to build a brand properly we always need signature categories, such as our washable silks and recycled cashmere.”
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