UK's first ASMR clinic charges up to £100 to pretend-brush people's hair

The owner of the UK's first ASMR clinic charges up to £100 to pretend-brush people's hair - and says the practice helps anxiety, ADHD and insomnia patients. Kellie Ripley, 46, opened the ASMR Live Lounge and sees up to seven clients a day. ASMR - or autonomous sensory meridian response - refers to a feeling of wellbeing combined with a tingling sensation in the scalp and down the back of the neck. It is usually experienced by people in response to a specific gentle stimulus - often a certain sound. The qualified hypnotherapist and masseuse mostly "treats" people from corporate backgrounds who need to relax. Kellie says it’s like "therapy" - with practices including tapping on people with fake nails, pretending to brush their hair and light face-touching.