Two-year-old Princess Charlotte is already worth over £3 billion

<em>It pays to be a Princess in the British Monarchy [Getty]</em>
It pays to be a Princess in the British Monarchy [Getty]

Like her mother, everything Princess Charlotte wears turns to gold. That’s why British valuation and strategy company, The Brand Finance Group, estimates the 2-year-old’s net worth at a whopping £3.2 billion.

The tiny princess is reportedly worth more than her older brother, who is third in line for the throne. At 3, Prince George has an estimate net worth of £2.4 billion.

Brand Finance’s marketing and communications director Robert Haigh says there’s a simple explanation for the gap.

“This is actually as simple as the relative size of the men’s and women’s fashion markets, by which I mean that Charlotte’s endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George’s, allowing a greater scope for the monetisation of her ‘brand’ and hence a higher value.”

<em>The ‘Charlotte effect’ saw this GH Hurt & Sons shawl sell out instantly [Getty]</em>
The ‘Charlotte effect’ saw this GH Hurt & Sons shawl sell out instantly [Getty]

Like the Duchess’s “Kate effect,” the princess now lends to her own “Charlotte effect.” It became apparent moments after birth when the GH Hurt & Sons shawl she was wrapped in sold out instantly.

The young royal still has a long way to go before she surpasses her mom. According to Brand Finance, the Duchess of Cambridge has a fashion influence worth a whopping £4.7 billion.

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Read more from Yahoo Style UK:

A timeline of Princess Charlotte’s most adorable moments

Princess Charlotte has her own line of merchandise (and she’s only two)

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