The truth about black love in Britain

MyLoveIsBlackLove 2020 - Bumble
MyLoveIsBlackLove 2020 - Bumble

Sometimes cringeworthy but always true is the best way to describe my parents' relationship. Before they got married at a registry in Brixton, in 1989, they were best friends who had become sweethearts at their high school in Nigeria.

Their love has been patient, generous and shown me the reality of what life-long commitment looks like. But outside of the four walls of my home - particularly in the cultural landscape - black love seems to have moved into the realms of fantasy. It's either very unrealistic (too good to be true) or very negative. There's not much in between, so at times it can feel unattainable.

It's no secret that the representation of black women, particularly when it comes to dating, lacks the depth and complexity of our experiences in the real world. It can be alienating and often makes the process quite daunting.

In my early teenage years I was encouraged to focus on my studies, so dating wasn't really an option. It became something I kept at arms length, as I was constantly told to "bring home a husband, not a boyfriend". It hasn't been black and white, but I've slowly grown to stop walking on eggshells, ask questions and trust the process.

“Growing up in Milton Keynes, a predominantly white area, meant I only really saw black love expressed in my home and at church,” agrees a 27-year-old friend, whose parents have been married for 28 years. “I didn’t always need to always look for examples on television, which was nice. But I have made some mistakes as an adult, because there wasn’t always an open channel of communication about relationships.

"I know I haven't always known what I should and shouldn't tolerate. And because I was secretive, I wasn't able to talk about the things I was seeing or thought were wrong. I wanted to be open but didn't feel like I couldn't."

For many black Britons - particularly those who, like me, were born in the 1990s - our only cultural examples of black love came from American sitcoms and cartoons. From The Fresh Prince of Bel-Air, Meet the Parkers, The Proud Family, Everybody Hates Chris and My Wife and Kids. All have shown positive depictions of black love, but with a healthy dose of cheesy Hollywood gloss. So what about celebrating the real joy and power of black love in Britain?

MyLoveIsBlackLove 2020 - Bumble
MyLoveIsBlackLove 2020 - Bumble

As Black History Month begins in the UK, dating app Bumble has partnered with 30 leading black British voices including broadcaster Clara Amfo, model Jourdan Dunn, publishing director of Vogue Vanessa Kingori and George the Poet, to launch a campaign #MyLoveIsBlackLove. It aims to highlight the lack of black representation of images of love and relationships online.

“Representation is everything. I grew up with every single black American magazine you could think of in my house,” says British Ghanian radio DJ and television presenter Clara Amfo, as we chat on a video call. “I always saw images of black people doing great things and black people in love, so I was just used to it. And found it to be so helpful when dealing with the outside world.

“When I think about black love, I think about everything love can mean because society is so used to peddling on our trauma for news and entertainment, to the point where I think some people don't even realise that they're doing it,” says Amfo.

The events of 2020 have forced the world to really look at itself. It has encouraged black people to find a deeper level of connection with each other, especially following the BLM protests around the globe. But it has also highlighted that a lack of black empowerment extends to how people feel about love, relationships and romance.

According to research carried out by Bumble, who surveyed 1,000 people across the UK between the ages 16-60, black Britons want to see more relatable images and stories about black love online. It would, they say, have a positive impact on their emotional and mental wellbeing.

The data found that more than three in four black people believe there is a lack of representation about dating as a black person in the UK. Over 67 per cent of female respondents thought that black British love wasn't well represented online, while 36 per cent of male respondents said the same.

Seeing yourself positively represented online can only build your confidence and increase your self-esteem. As society begins to let go of stereotypes and welcome more open discussions, the narrative will eventually change. But progress is slow.

It’s still not often that we see positive depictions of the black British experience and black British love at the same time. “One of the only resistances we have is joy, and that’s something black love gives," Amfo says. "That’s why it’s so gorgeous to see black people being allowed to honestly own their own narratives.”

But for her, “it's not just about romance. It's about platonic love, that’s why black sisterhood is so important to me. Black women have saved my life daily. Of course romantic love comes to mind but I think about the love of self, too.”