Between the shiny, millennial-centric brands delivering fresh drops through your letter box, the more established, cult buys and the indie outfits selling a fine line in 'natural and organic' products, the beauty landscape has never felt more cluttered.
To help you to navigate this brave new world of retinol, AHAs, jade rollers and double cleansing, WH beauty editor, Perdita Nouril, is here to try and test the new drops that are making their way into her (very full) bathroom, via her new column, Beauty Dispatch.
Here, she'll share the freshly released heroes that she loves: ready to let you know where to spend your skin and hair care cash.
This time around, she tries Drunk Elephant T.L.C Sukari Baby Facial, which now has 25 percent off in the Black Friday sale.
'I tried Drunk Elephant T.L.C Sukari Baby Facial – here's how it went'
I'll get straight to the point: I honestly can't stress enough how epic Drunk Elephant T.L.C Sukari Baby Facial is. This potent blend of skincare acids has got me completely under its spell in a whole new way – which is saying something, because I own more liquid exfoliators than the Queen owns corgies.
Loved by A-list celebs including Drew Barrymore and Kim Kardashian, Drunk Elephant's most popular product finally made her way across the pond in December 2020, after a long wait for UK-based skincare lovers.
Here's exactly how I found it.
What does the Drunk Elephant Sukari Babyfacial do?
This resurfacing treatment creates an otherwordly glow that's akin to balmy IG filters, or the good lighting that you get in the corner of your bedroom at sunrise.
It basically allows you to bask in luminosity as well as minimising problematic pores and fine lines – especially where crows have left imprints of their feet.
How, exactly? Well, it contains a potent blend of acids. At 25% AHA and 2% BHA blend of glycolic, tartaric, lactic, citric and salicylic acids, it packs a true punch. This is supercharged concoction helps provide deep exfoliation that allows for silky smooth skin that really is baby soft.
Best of all, the formula is also infused with a soothing antioxidant blend of matcha tea, milk thistle and apple, as well as chickpea flour and pumpkin ferment to brighten and even your skin tone.
To help dial down the redness and sensitivity associated with exfoliating acids, the brains behind Drunk Elephant have made sure that the formula is crafted at an ideal pH of 3.5. This means that the blend of acids work in harmony – so they're super effective, without causing irritation.
Like I said, Drew is a major acolyte. She sang the product's praises via a post on her Instagram grid, revealing: 'I see such instant results from this product. The packaging is fun and pretty. Babyfacial mask literally looks like you are a baby by the time it's done.' She's not wrong. Expect the glowiest of glows.
How do you use Drunk Elephant Sukari Babyfacial?
It's mega simple. After cleansing, apply a thin layer to your face. I prefer to use it at night but Drew has revealed that she wears hers on her '20-minute commute to work.'
In terms of aftercare, the brand also advises using their Luxury Virgin Marula Oil once you've rinsed off Babyfacial with a warm cloth and patted your skin dry.
How long do you leave Drunk Elephant Sukari Babyfacial on?
Drunk Elephant claims 2o minutes is best and advises using the product once a week. They also add that to get the most out of this product, 'we recommend starting slow and giving your other potent treatments a break.
This probably goes without saying, but if your skin is already in a confused state (i.e., sunburn, redness, or sensitised areas) wait until things are on the calm side before using this product. You’ve made the investment and we want you to get the maximum results.'
My Verdict on Drunk Elephant Sakuri Baby Facial TLC
The first time few times I used this product, I had a slight... tingling sensation – but not much redness.
Then the next time I used it I got brave and put a thicker layer on my face. This proved to be too much and I subsequently got a lot of redness. Therefore, I would err on the side of caution when applying it if you do have sensitive skin.
I also used Babyfacial with and without the marula oil and can say that it's better if you do follow with the hydrator. My skin felt much softer and I had less peeling a week or after use.
You don't need to purchase both at the same time, as the Babyfacial comes complete with a mini sample of the oil that lasts for two treatments – enough to get you hooked.
Babyfacial isn't cheap. But, because you don't use it every day, it should last you months. Weekly use proved to be too much for my sensitive skin, so I've used it once every 2-3 weeks and this seems to serve me well. My skin looks bright and healthy in between each use.
If you find you don't have the time or cash to book in for regular facials, this is the closest thing you will find to achieving salon-worthy results. I can say with ease that this is one of the few products that has earned a permanent place in my skincare routine.
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