Trend: Fast-food fashion

By now, most of us are familiar with the concept of fast fashion.

Yet, bosses from a number of restaurant chains are now taking the idea to the next level and are introducing merchandise inspired by key menu items and brand logos.

Keen to get in on the action? Read on for a round-up of new releases.

Pizza Hut

If you are feeling nostalgic for the '90s, then Pizza Hut's new apparel collection is for you. Named Pizza Hut Tastewear, the limited-edition capsule line includes takes on the latest streetwear trends, with tracksuits and slides featuring designs inspired by the iconic Pizza Hut red roof, chequered table cloths, and Tiffany-style lamps.

"We're so excited to give our biggest fans a chance to show off their pizza love through fun, trending streetwear-inspired pieces that are still classically Pizza Hut," said Lindsay Morgan, chief marketing officer at Pizza Hut. "From the bejewelled pepperoni chain to the classic red cups, our team thoughtfully crafted the details to give fans nationwide a fresh way to show off their Pizza Hut love."


For the friend who can't say no to stopping for a snack at KFC, perhaps a Colonel Sanders-themed bucket hat or T-shirt is the perfect gift. KFC's official merchandise store also offers up red and white T-shirts, sweaters, a varsity jacket, and accessories such as phone covers, beanies, socks, and scarves.


The brains behind McDonald's marketing strategy are also getting behind the trend. McDonald's fans can now purchase socks with French fry motifs, a Happy Meal-themed cross-body bag, and a T-shirt with menu items printed on the front. There are also hair ties, umbrellas, journals, and duffle bags.