Touchland Just Dropped a Limited-Edition Hello Kitty Hand Sanitizer

Sanrio, the lifestyle giant best known for creating global sensation Hello Kitty, and TikTok-viral hand sanitizer brand Touchland have come together to launch a collaboration featuring the icon herself.

Just in time for Hello Kitty's 50th anniversary, this limited-edition set will feature the scent "Berry Bliss," beloved by Touchland fans worldwide, and a newly designed case to house the hand sanitizer. The dermatologist-approved, vegan and cruelty-free disinfectant features a fruity array of fun notes like strawberries, black raspberries, violets and vanilla bean.

Designed with her signature red bow and ears, the white case is sure to be a favorite among fans of the iconic Hello Kitty. Earlier this year, the Today show revealed that Hello Kitty is in fact not a cat, but a human girl. Either way, still a deeply nostalgic figure for many.

 

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"We are delighted to collaborate with Hello Kitty to celebrate her milestone year with this one-of-a-kind set that showcases her iconic look," Touchland CEO and Founder Andrea Lisbona said in a press release. “Hello Kitty's timeless charm, positive message of friendship and kindness, and universal appeal perfectly complement Touchland’s commitment to bringing joy and creativity to everyday self-care routines."

The Touchland x Hello Kitty Limited-Edition Set retails for $20 USD and is available now on the brand's website, Sanrio's website, Amazon and later in November at Ulta Beauty.

If you want more beauty news, check out our coverage of California-based Liis' new French bakery-inspired fragrance, Choux Choux.