In what can only be described as a very smart move, Topshop has teamed up with Netflix ahead of the Stranger Things 2 release. The high-street retailer is planning to bring the cult TV show to life in a number of ways, including through in-store activities, fan screenings and a fashion collection.
From this Friday, the Topshop flagship store will be transformed into a Stranger Things-inspired world, which promises to offer the opportunity for fans to "immerse themselves in some of the show's most memorable moments". Locations that will be available to explore include Hawkin's Lab, the Arcade, Will Byer's den and, of course, the Upside Down.
In addition to this, Topshop is hosting a 'Stranger Binge' – where winners of a special draw will have the opportunity to watch the entire new series back-to-back from the very moment it drops on Netflix at an event hosted by none other than Barb (Shannon Purser).
Perhaps most excitingly of all, the store has created a fashion collection in celebration of the TV show which features plenty of slogan T-shirts and sweatshirts that you'll want to wear all winter.
The high-street store is not the first to see the fashion potential of the hit TV show, with Louis Vuitton also sending a Stranger Things T-shirt down the catwalk last month.
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