TikTok dance legend Addison Rae has announced she is launched her own beauty line called Item Beauty.
19-year-old Addison might be more known for busting some moves around her pool, or for hanging out with Kourtney Kardashian and Scott Disick, but we had a sneaky suspicion this was in the works.
How? Well the fact that she kept hanging out with one of the most influential celebrity makeup artists, who just so happens to have his own line: Patrick Ta.
Either Patrick's influence rubbed off, or the pair bonded over starting their own brands, either way, Addison made the announcement on Instagram, calling herself a co-founder of Item Beauty.
While we don't yet have any product teasers, Item Beauty has launched an Instagram page and judging by the vibe it's one hell of a happy, self-love promoting brand. We even spied one of our favourite models: Bella Golden in some of the campaign videos.
Not to mention one of the brands' TikTok uploads which shows Addison crossing out words like 'conceited', 'vain' and 'selfish' and replacing them with confident, valid and self-worthy.
Whether it's aimed at a younger audience or not, as someone obsessed with Addison's natural beauty, I'm fully onboard with her makeup line and am ready to hand over my hard-earned money immediately.
Addison's announcement comes after Morphe announced the launch of their new sub-brand: Morphe 2, which is fronted by fellow TikTokers Charlie and Dixie D'Amelio.
Let's just hope Donald Trump doesn't spoil all the TikTok fun, hey.
Follow Laura on Instagram.
You Might Also Like