Tiffany & Co. Celebrates Valentine’s Day With ‘The Language of Love’ Campaign
Just in time for Valentine’s Day, Tiffany & Co. is debuting “The Language of Love” campaign centered around notable poems and literary works by famous poets and writers across history, ranging from Plato to Ella Wheeler Wilcox and Diane Ackerman. Ideas of love have been linked to Tiffany & Co. since its inception in 1837, and the campaign highlights its broad and multifaceted meaning.
“Since 1837, Tiffany & Co. and the house’s iconic collections have allowed our audience to celebrate and express the many facets of love,” said Tiffany & Co. chief executive officer Anthony Ledru. “Uplifting this core value, we are thrilled to unveil ‘The Language of Love’ campaign featuring poems and literary works by acclaimed poets and writers including Plato, Ella Wheeler Wilcox and Diane Ackerman. A showcase of authentic expressions of enduring love and timeless bonds, our new campaign celebrates Valentine’s Day and Tiffany & Co.’s commitment to crafting pieces for the world’s greatest love stories.”
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The campaign celebrates love through a mix of iconic excerpts and passages, such as “The madness of love is the greatest of heaven’s blessings” from Plato’s “Phaedrus” and Rumi’s “A thousand half-loves must be forsaken to take one whole heart home.” These are showcased in the campaign, which will be featured across quintessential New York City locations and Tiffany & Co. channels.
For nearly two centuries, the American jeweler’s creations have helped the world speak the language of love and with this campaign celebrates all things Tiffany — jewelry, timepieces, home and more — with poetic tributes.
“The Language of Love” campaign debuts on Tiffany’s print and on digital channels Friday.
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