This volume-boosting L'Oréal mascara is Reba McEntire's go-to — and it's only $7

If there's anything we've learned from Reba McEntire, it's how to serve up a crowd-ready look. As someone who's commanded the stage and screen for decades, she's discovered a few items she depends on, whether she's performing, at home or somewhere in between. One of them is L’Oréal Voluminous Mascara, which she has called her "must-have" beauty product — and you can grab it on sale at Amazon for $7 with the on-page coupon, down from $11.

Amazon

L'Oréal Paris Makeup Voluminous Original Volume Building Mascara

$7$11

Save $4 with coupon

You'll score double discounts on this beloved beauty staple when you add the on-page coupon.

Save $4 with coupon

$7 at Amazon

Why is this a good deal? 💰

Even at its regular price, L’Oréal Voluminous Mascara is an affordable option for anyone hoping to add a little pop to their peepers. A single set of lash extensions generally runs upwards of $100 or more, and high-end volumizing mascaras cost $30 or more. That makes this $7 tube an especially thrifty way to perk up your lashes every day.

Why do I need this? 🤔

Take it from the Queen of Country — this mascara is a go-to if you're looking for a boost in lash volume. "L’Oréal Voluminous Mascara is my must-have drugstore favorite," Reba told First for Women. "I've used it since I was in the Broadway show Annie Get Your Gun in 2001, after one of the dancers told me about it. It makes my lashes so long — I love it." (And we love how it emphasizes her gorgeous blue eyes!)

The mascara is formulated to build up longer, thicker lashes without clumping. Its brush helps coat each lash evenly and smoothly, creating luxe-looking eyes in just a few swipes.

What reviewers say 💬

An incredible 80,000 Amazon reviewers have given L’Oréal Voluminous Mascara a five-star review, with many saying they're also longtime fans.

Pros 👍

"This mascara has a just right amount of fiber and color to enhance eyelashes," shared one happy fan. "It gives you a natural look — and yet gives you more size and shape."

"Simply the best," said another devotee. "Ten thousand mascaras later — will only use this one. ... Zero flake or smudge. Literally looks like false lashes length and build. ... No flaking. Eye lashes are strengthened without the need for special serums. Put your favorite colors on subscribe. The search is over."

"I've tried tons of high-end and luxury mascaras, and none compare," marveled a final customer who's stayed true to this mascara for 25 years. "I have thin, almost invisible eyelashes, and this adds so much thickness. I like a more natural look so I don't want a lot of extra length, but this definitely is buildable." The same user does have a warning, however: "The reason I love this is because it. does. not. budge. It is almost impossible to remove completely without makeup remover or some kind of oil. That, for me, is a big plus, but some people may want something a little less clingy."

Cons 👎

Given the tens of thousands of perfect reviews, it's clear that shoppers agree with Reba. However, there were a couple of things a handful of customers took issue with.

"Only downside is that needs an oil-based cleanser/makeup remover to get it off," explained this shopper in their five-star review. "But that’s not unusual for waterproof mascara so it's not a dealbreaker for me."

And if you have any sensitivity when it comes to beauty products, heed this shopper's warning before buying: "lt does have a fragrance, but it's easy to overlook." The four-star reviewer then went out to write that the mascara "makes my eyes look so pretty."

Amazon

L’Oréal Paris Makeup Voluminous Original Volume Building Mascara

$7$11

Save $4 with coupon

You can also snag this mascara in eye-popping shades like violet and cobalt blue (prices vary depending on your selection).

Save $4 with coupon

$7 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

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