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This universally flattering Clinique favorite is 40% off for National Lipstick Day

National Lipstick Day is July 29 and this Clinique lipstick — a staple thanks to its moisturizing formula and chameleon-like hue — is on rare sale at Macy's.

Plenty of goodies can claim beauty icon status — but none are quite as beloved as Clinique Almost Lipstick in Black Honey. Since the hyper-moisturizing lipstick first hit the market in 1989, beauty lovers of all ages have been swooping up the universally flattering hue — so much so that it sells out all the time. However, not only is the viral hit in stock right now, you can snatch it up from Macy's for just $15 (that's 40% off) for National Lipstick Day. In honor of the holiday, which falls on Monday, July 29, the mega-retailer is offering up to 50% off lipsticks, glosses and lip liners from favorite brands like Clinique, Mac, Bobbi Brown and more.

Don't be fooled by the unassuming tube: This is among the most-loved lipsticks of all time.

$15 at Macy's

Clinique Almost Lipstick is definitely on the pricier side — so when we heard that it's marked down for National Lipstick Day, our ears perked up. It's also constantly selling out at every retailer, even when it's not on rare sale. Right now, Macy's has it in stock and on sale for just $15. So, yeah, this is a pretty big deal. Don't wait too long: At this price, it's bound to sell out fast.

While the feel of this lipstick is great (more on that later), it's the color that makes it shine — literally. Black Honey is a deep berry shade that suits, well, everyone. No matter your skin tone, eye color, hair color or age, you can't go wrong, which is why it sells out over and over again.

Even though the shade looks like something Wednesday Addams might wear, the rich hue goes on sheer. Blue, red and yellow pigments mix into a creamy base that melts into lips, playing up their natural color. Think of it like watercolors but for makeup.

One coat adds a little oomph to your natural lip color, or you can swipe on a few coats if you're looking for a richer berry tint. It's this makeup magic that made Black Honey so popular in the first place.

When it comes to texture, Almost Lipstick is exactly that — an "almost" lipstick. The emollient-rich formula feels more like a nourishing lip balm. It's moist, glossy without being too glossy, and light enough to feel like you're not wearing anything.

Three models of different skin tones wearing Clinique Black Honey.
See what we mean? The shade is absolutely gorgeous on everyone. (Macy's)

Macy's shoppers agree with Black Honey's beauty icon status. It's amassed over 1,000 five-star reviews.

"Perfect lips every single time," said one fan. "I have a hard time finding a lipstick that matches my complexion, blends with my clothing and makes my eyes pop. This particular Clinique lipstick is spectacular. It's almost like it has artificial intelligence! I never worry if it will work because it works every time — beautifully perfect and glorious."

"The only lipstick I wear," wrote a Black Honey-loving convert. "It's been my go-to lipstick for years. More of a gloss than a lipstick. It's perfect for every day giving me a bit of color and a whole lot of moisturizing. Love it!"

Said a third fan: "The amazing reviews are right — this is a great lip gloss. It goes on with great sheer but deep color. The Black Honey color works on many different skin tones and lip colors. It’s moisturizing yet light. I love this product and buy it over and over again."

Not fully convinced? Check out this final five-star review: "Such a versatile color. At first glance, I did not think this would be a color for me. But I had read so many rave reviews that I had to give it a try. It is great! It seems to change to be the perfect match for your tone. If I wear it over lipstick, it adds a richer shimmer. If I wear it on its own, it becomes the ideal shade — not too pink, not too brown, just right for my coloring. Magic!"

While shoppers can't stop raving about the chameleon-like color, a few reviewers noted they didn't love the lipstick's feel. "The color is nice. There's something about the way it feels that I'm not crazy about. It dries out quickly and feels a little uncomfortable," explained a customer. Said another: "I love the sheer wine color of this lipstick. ... It's a little drying so I usually wear chapstick under it."

Some shoppers also said they were looking for a lip color that's more pigmented. "I expected this to be a bit brighter but it is more of a sheer gloss. I like bold berry/wine colors and this was much lighter. I can wear this at the office on weekdays so that's good. I just expected it to have more color," explained one of the reviewers.

Black Honey is so forgiving that you don't even need a mirror to apply it. No mess, no stress!

$15 at Macy's

The reviews quoted above reflect the most recent versions at the time of publication.