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This drugstore lipstick, down to $8, looks like Charlotte Tilbury's Pillow Talk

The long-wearing Maybelline top-seller comes in a super-similar, just-as-flattering pinky-nude that'll save you $27.

When it comes to lipstick, few shades are more famous than Charlotte Tilbury's Pillow Talk. (Well, maybe Clinique's Black Honey comes close.) The hue is a universally flattering hybrid of pink and nude, making it a no-brainer buy for most makeup lovers. However, it doesn't come cheap — one tube retails for a steep $35. Luckily, a similar shade is on sale for just $8: Maybelline Super Stay Matte Ink Liquid Lipstick in Loyalist.

This liquid lipstick is formulated to stay put for hours, making it ideal for days at the office, long lunches and special events.

$8 at Amazon

Why is this a good deal? 💰

This Maybelline mainstay typically goes for $11, but several shades are on sale for $8, including Loyalist, which is described as a "light ballerina pink." Who doesn't like to keep an extra dollar or two in their wallet, especially when it comes to a lipstick that's this wearable?

Why do I need this? 🤔

Lovers of Tilbury's Pillow Talk may be skeptical of the color match, but Yahoo shopping writer Ellie Conley put it to the test.

Conley explains: "I was getting my makeup done for a friend’s wedding when the makeup artist asked me what kind of lipstick color I wanted. Struggling to describe the exact shade, she asked me, 'Pink, like Pillow Talk?' She told me it's one of the most used lip colors in her kit and one of the most requested for weddings. (The bride was going to be wearing it too.) However, she gave each bridesmaid a sample of their lip color in a mini container to reapply throughout the night, and she couldn't give away all of her Pillow Talk. Instead, she gave me a little sample of Maybelline's Loyalist color and called it a near-perfect lookalike."

There's more to love than the color: This liquid lipstick offers up to 16 hours of wear, so you don't have to worry about reapplying it throughout your day — another reason why it's a great option for weddings or special occasions. And its arrow-shaped applicator makes putting it on easy.

Maybelline Super Stay Matte Ink lipstick in Loyalist on a purple background
This long-wearing lipstick is the key to a pretty pout that you don't have to touch up every hour. (Amazon)

What reviewers say 💬

Reviewers have plenty of praise for this affordable lipstick. More than 99,000 shoppers have given the formula a five-star rating.

Pros 👍

One happy user called it "my favorite lipstick of all time" and added: "I work in retail, so I'm wearing it while talking all day and going through two breaks where I eat and I rarely have to redraw the lipstick. Customers always give me compliments on it, and it's become my trademark."

"As a former TV news anchor, I wish I had known about this affordable, long-lasting option when I was on air," raved another reviewer. "It doesn't flake or peel. It stays on for eight hours, no kidding! I have eaten today and I like to drink lots of water. I even took the dogs for a short hike after work. This product is amazing. I will be buying this in all colors now."

A third fan wrote: "Lasts forever! I usually apply this lipstick at 7:30 a.m. and it lasts all day, even through workout classes. It's not coming off until I force it off. It's also not too drying — although it's matte so it's always going to dry a little — and the color stays saturated."

Cons 👎

Some customers say that the long-wear formula can last a little too long.

One shopper wrote: "The flip side of their great staying power is that they can be really annoying to remove. It can take multiple passes with a cleansing balm, and lots of rubbing. The best method for me has been using some cotton rounds and the waterproof-makeup-removing micellar water, followed with my regular cleanser."

Another pointed out that the matte finish can feel drying, but a little lip gloss does the trick to counteract that: "Definitely lasts long and does not transfer once it's dry, which is great! Definitely dries out your lips pretty quickly, so I'd recommend putting some lipgloss or chapstick on top of it."

Maybelline's liquid lippie comes in more than 40 colors ranging from pretty pinks to bold reds and even black.

Save $3 with coupon
$8 at Amazon

Speaking of micellar water, this classic from Bioderma is Yahoo's best makeup remover of 2025:

This micellar water is tough on makeup but gentle on your skin — and there's no rinsing required.

"I consider this one of my few holy grail skincare products," wrote a fan. "I have picked up a smaller size for travel. I will keep this on hand always. I'm not even looking at moist wipes anymore. (This product is more gentle and leaves no residue as compared to a dermatologist-recommended brand of face wipes). I'm most surprised that it cleans my face so thoroughly and that not rinsing does not cause any irritation or breakouts. Just wow. Totally worth the price. I was going to try other brands but this product has been so good, there is no need to."

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