People have been mispronouncing fashion brands since the beginning of time.
Ask the average person how to say Givenchy, Loewe and Hermès and they’re guaranteed to struggle. (zjee-von-shee, loh-wev-eh and er-mez if you’re wondering.)
But who knew that there were two different ways of pronouncing Primark?
The mega high street chain has become the subject of a social media after people from certain areas of the country admitted to calling the store ‘Preemark’.
People saying PRYmark need to check themselves pic.twitter.com/mNhI5HZLAx
— Amelia (@Amelia_mcJ) August 1, 2017
It’s been PREEmark in N.I. for over 20 years…
— Aisling Carson (@AshT1989) July 31, 2017
Since moving to Scotland I’m the one that’s been laughed at for saying Primark when they say preemark. It’s a strange situation for me
— Sarah (@SIEEmery) July 1, 2017
The debate has become quite heated with people calling the ‘Preemark’ pronounciation “unacceptable”.
@velvetgh0st saying it like preemark Instead of primark is unacceptable in my eyes
— ciara (@xciaraburnsx) July 12, 2017
the people that pronounce primark as ‘preemark’ are those that can’t be trusted x
— din (@gh0stsola) August 14, 2017
The one thing I can’t cope with about living here is how everyone says ‘preemark’ not ‘primark’ THAT’S NOT HOW YOU SAY IT
— Steff Ellis (@stefyjane) August 9, 2017
Former employees have even weighed in, saying that it is in fact pronounced ‘Preemark’.
As a former employee, it’s Preemark. Folk who say Primeark are ones for the watching!
— Blair (@afroblair) June 20, 2017
Can also confirm as a former employee it’s preemark
— DespicableCams (@Cammieking94) June 22, 2017
However, it turns out even they may be wrong as Primark itself has attempted to settle the debate once and for all.
In its online help section, the brand has included the question: “How do you pronounce Primark?” with the answer: “That’s a very good question. We like to use Pr-Eye-Mark.”
So there you have it. We weren’t wrong after all.
However, it’s not over there. People also can’t get their heads around the fact that Primark is called Penneys in Ireland.
— Will Potter (@thequiffisdead) July 20, 2015
I still don’t get why they call it Penneys in Ireland instead of Primark
— farhana (@farhanaaa97) September 4, 2015
why would anyone call primark penneys
— rachel (@gIorymp3) July 2, 2016
Could this get any more confusing?
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