'Drops of Youth' serum from The Body Shop sells every 22 seconds

Maisie Bovingdon
Shopping writer

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The Body Shop’s cruelty-free products have long been a favourite with skincare fans.

However, there’s a chance your morning or evening beauty routine could be missing one of the brands best-sellers: Drop of Youth Concentrate.

The Body Shop recently revealed that the serum is so popular one bottle sells every 22 seconds.

It also boasts hundreds of five-star ratings, with 91% of customers saying they would recommend it to a friend.

One customer even suggested the product should be renamed “Drops of eternal youth”.

What’s so great about it, you ask?

It’s laden with natural antioxidants that moisturise and strengthen the skin and helps to reduce the appearance of wrinkles and blemishes.

Buy it: Drops of Youth Concentrate | £26 from The Body Shop

The Body Shop recommend applying two to three drops of the solution into your skin, before applying your everyday moisturiser.

The drops are enriched with three main plant-based ingredients.

Edelweiss, which is an anti-ageing ingredient, works to boost collagen and smooth out any fine lines.

Sea holly, strengthen the skin’s surface in order to protect it against pollution and control any breakouts. It also helps to balance the skin tone and pigmentation.

Lastly, criste marine targets any wrinkles and reduces oil build-up, which can cause breakouts and clogged pores.

Customers are full of praise for the top-rated product, one customer saying it’s the “best facial product I’ve tried” while another adds “Drops of Youths a really great little bottle of happiness.”

Some customers even say they see immediate results: “I noticed an instant difference in my pores which wasn't even a real concern for me, or so I thought, and on day one I noticed that my skin felt smooth and was GLOWING.”

Meanwhile, it’s also praised for helping breakouts: “This serum has really helped fade my acne scars and blur out existing spots.”

Shoppers can also get their hands on more skincare essentials from the Drops of Youth range, including a moisturiser, lotion, sleeping mask, eye cream and sheet mask.

Three other bestsellers from the Drops of Youth range

Drops of Youth Gentle Foamwash | £10 from The Body Shop

Drops Of Youth Eye Concentrate | £20 from The Body Shop

Drops of Youth Bouncy Sleeping Mask | £26 from The Body Shop

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