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The 5 best early Black Friday Ulta beauty deals, according to a pro shopper

Save up to 40% on top-of-the-line, expert-vetted hair care from Jennifer Aniston's Lolavie, Revlon, Briogeo, Wella and more.

Las Vegas - Circa July 2017: Ulta Salon, Cosmetics & Fragrance Retail Location. Ulta Provides Beauty Products and a Salon XI
Ulta's annual Black Friday deals have historically been some of the best on beauty buys, with the largest lineup of discounted favorites many of us love. (Getty Images)

'Tis the season — kind of! The holidays seem to come earlier each year, and the biggest holiday shopping events are now following suit. So, while the clock is still ticking down to official Black Friday discounts, the beauty deals are already coming in hot. Case in point: Ulta's Early Black Friday sale, which boasts dozens of name-brand products at upwards of 40% off, is truly an early-beauty-bird paradise. Right now, it's hair week at Ulta and, just today, I found steep price cuts on popular appliances from Revlon, along with markdowns on reviewer-fave hair-care brands that rarely go on sale.

Quick overview
  • Revlon One-Step Volumizer Plus 2.0 Hair Dryer and Hot Air Brush

    $42$60
    Save $18
  • Lolavie Intensive Repair Treatment

    $25$35
    Save $10
  • Briogeo Farewell Frizz Blow Dry Perfection Heat Protectant Cream

    $16$26
    Save $10
  • Monday Haircare Curl Define Shampoo

    $5$8
    Save $3
  • Wella Ultimate Repair Spray

    $45$75
    Save $30

Ulta's annual Black Friday beauty deals have historically been some of the best of all the major beauty retailers, with the largest lineup of discounted favorites most of us use — and love. And I should know: I scour thousands of beauty deals each year and test hundreds of products each month. In sifting through the current sale, I've highlighted the following five steals because all are reliably effective products at the best prices I've seen all year.

Here are the items I'm buying now, but watch this space: Ulta is dropping new sales all month, and I'll be updating our list as they come.

I'm ashamed to admit that I'm not particularly skilled at grooming, at least for a beauty editor, and this is especially true when it comes to "doing" my hair. But this bestselling all-in-one hair dryer, styler, de-frizzer and volumizer has changed my life, making days when I want my coif to appear polished about 1,000 times less stressful. 

It's super easy to use and the results are instant: It looks like you had a professional blowout within minutes. The device is so popular that it's garnered thousands of five-star reviews. Scoop it up now while it's close to 30% off.

$42 at Ulta

Extremely rare sale alert! Jennifer Aniston's high-end hair-care line is rarely marked down, and this 30% discount makes for an excellent opportunity to try her mane-transforming products. 

The all-natural, cruelty- and paraben-free formula is made from — of all things — chia seeds, and it's clinically proven to reduce hair breakage by 68% after just one use. 

$25 at Ulta

Briogeo makes some of the best hair-care products known to man, and this cult-favorite de-frizzing cream is among the most effective you'll ever try. It's also among the most natural: It's made with rosehip and coconut oils and without ultra-chemically-feeling silicone. 

The formula itself is lightweight, protects your strands against heat damage and leaves your entire 'do silky, healthy and smooth. 

$16 at Ulta

This award-winning, social-media sensation hair-care line is dermatologist-tested and free from harsh chemicals like parabens and phthalates. And while this shampoo is meant for curly hair (and mine is merely wavy) it still worked wonders at de-frizzing and smoothing.

The formula is packed with natural, scalp-nourishing ingredients like coconut oil and vitamin E and was particularly effective at leaving the hair at the crown of my head bouncy and clean and moisturizing my dry ends. 

$5 at Ulta

It seems like overkill to say that this legendary, award-winning damage-control spray will change your whole hair life, but it's true. There's a reason legions of stylists have relied on it for years to treat dry, fried strands and burnt, splintering ends — it's just that good. 

Here's more if you need additional convincing: The spritz is lightweight, color-safe and cruelty-free. It's made of potent, clinically proven fortifying agents (including omega-9) that strengthen and repair hair in literally 90 seconds. The best part? The results last for weeks. 

$45 at Ulta