Target Has Pride-Themed Decorative Birds That Have Gone Viral, And Now They're Out Of Stock Everywhere

Last month, Target announced that it would reduce the number of items in its annual Pride collection. Along with the news that it would be scaling back its Pride-related merchandise, it also announced that Pride merch would only be available in select stores "based on historical sales performance" and online. The move comes after the retailer faced backlash from far-right conservatives last year.

Store display promoting Pride Month features colorful, patterned clothing and accessories with "Celebrate Pride month" and "take pride" signage
Justin Sullivan / Getty Images

While it might have been a more scaled-back collection, it still featured lots of the usual rainbow-themed clothing and accessories that Target's Pride collection is known for.

Target's Pride celebration page features pride month products, including apparel, home items, and pet accessories

However, there were two standouts from the collection that have become unexpected hits: Movie Star Featherly Bird Friend and Beach Poolside Featherly Bird Friend. The Pride (?) birds, which are part of a line of dressed-up birds that Target puts out seasonally, also come with a car and cabana accessory (sold separately, of course). Needless to say, the feathered duo are completely sold out online and extremely hard to find in stores.

Stuffed bird toy wearing a green plaid jacket, pearl necklace, and colorful headscarf with a small black bird perched on its wing
Stuffed bird toy wearing a green plaid jacket, pearl necklace, and colorful headscarf with a small black bird perched on its wing
Bird doll dressed in summer-themed clothing, including a yellow hat, sunglasses, a pink shirt, and a colorful striped top
Bird doll dressed in summer-themed clothing, including a yellow hat, sunglasses, a pink shirt, and a colorful striped top

Target / Via target.com, Target / Via target.com

The Pride birds have also gone viral everywhere, from Instagram and TikTok to Twitter/X. Below are some tweets that perfectly sum up how much people are obsessed with them:

1.

Target / Via Twitter: @islandkappa

2.

@MatthewKBegbie / Via Twitter: @MatthewKBegbie

3.

Target / Via Twitter: @kateyrich

4.

Target / Via Twitter: @barbarelleh

5.

Twitter: @k8dnsaur

6.

@temalone / Via Twitter: @temalone

7.

Twitter: @queer_spice

8.

Target / Via Twitter: @byrdwrites

9.

Via Twitter: @gagasnewbarista

10.

Twitter: @mariamcnaomi

11.

Target / Via Twitter: @Tom_Smyth_

12.

Twitter: @nobodynoswift

13.

Target / Via Twitter: @amykdonovan

14.

@AzurillStreep / Via Twitter: @AzurillStreep

15.

Target / Via Twitter: @joereid

Okay, has anyone spotted one of these in the wild?! Or were you able to snag one before they went viral? Let me know in the comments below.

Looking for more LGBTQ+ or Pride content? Then check out all of BuzzFeed's posts celebrating Pride 2024.

Pride Month 2024 artwork showing three faces blended into one with vibrant graffiti text
Zachary Ares/BuzzFeed