Sweaty Betty's new FemTech collection was made by women, for women
As much as we love our activewear (and we love our activewear), it hasn't always been known for its ultimate comfort and understanding of the female body.
Whether it's waistbands that become torturous with period bloating, sports bras that offer either too little or too much support or fabrics so unbreathable they distract from your workout, it's often clear that some gym gear has not been designed with women in mind.
That is, until now. Cult workout brand Sweaty Betty has done it again and combined the power of technology and data with their passion for movement to create their latest FemTech collection.
Partnering with the female health experts at Hertility, this capsule collection leverages invaluable reproductive health data to guide designs that not only look good but feel amazing.
The 5-piece collection has been meticulously crafted to endure movement through women’s most important life phases: menstruation, pregnancy, and menopause.
"4 in 5 teenagers say that starting their period negatively affects their relationship with exercise," said Dr Helen O'Neill, CEO and Founder of Hertility, " this has a lifelong impact on their health."
This means you'll find technical Leak Protect Power Leggings that can absorb leaks and remain sweat-free, pregnancy-friendly active essentials that are designed to be worn all day long and "I'm Not Ovary-Acting" t-shirts that are anti-bacterial and breathable.
Not only that but each piece has been tried and tested by almost 50 women as they performed varying activities to ensure each piece can step up to the task.
The collection is available to purchase at sweatybetty.com and in select retail stores now.
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