Sweaty Betty's new FemTech collection is a game-changer for women
We already loved Sweaty Betty, but we're even more impressed after spotting that the brand has launched a game-changing new activewear collection informed by women's health data, with the aim of empowering exercise during menstruation, maternity and menopause.
Sweaty Betty has teamed up with female health experts Hertility to create a new five-piece 'FemTech' range that 'encourages women to own their leaks, sweat and changing bodies and rediscover the joy of movement through any stage of life'. Now that's a mission we can get behind, especially as each piece has been designed by women, backed by extensive user trials and research, and wear-tested by 48 women over 724 hours, during 15 different types of activity.
Shop the Sweaty Betty FemTech collection
Hertility is a very cool choice of partner, as it's pioneering next-gen at-home diagnostics, testing and care to help women better understand what's going on in their bodies (and let's face it, it can be quite the mystery sometimes). The result is a coming together of innovative products, underrepresented science and the power of the sisterhood of female-founded brands to propel positive change for all women, of all ages.
So let's run through the new styles:
These are essentially a super-powered take on Sweaty Betty’s bestselling multi-workout Power Legging, famed for its supportive fit, four-way stretch and sweat-wicking fabric. The new design looks and feels exactly like a classic Power Legging, but with a new, seamless tri-layer gusset to absorb leaks during menstruation, postpartum and menopause.
The new maternity top, shorts and leggings are designed to support gentle movement through every stage of pregnancy, with ultra-soft, sweat-wicking fabric that feels comfortable enough to wear all day. The top features ruched detailing with an adjustable drawcord, while the leggings are designed with a stretchy, over-the-bump fit. Shop the shorts, £45, and leggings, £65, too.
This special, co-branded edition of Sweaty Betty's bestselling T-shirt is made with breathable, anti-bacterial fabric for all-day comfort and freshness. On the back, it reads: 'I'm not ovary-acting'.
Dr Helen O'Neill, CEO and Founder of Hertility, said: 'It's shocking that still today four in five teenagers say that starting their period negatively affects their relationship with exercise – this has a lifelong impact on their health. It’s another gap where women are being under-served, and we’re so excited to have branched out of the lab and into the gym with this collaboration to provide key insights from our data to inform a collection that supports women to keep moving all the way from menstruation to menopause.'
Sarah Platts-Winslow, Design Manager at Sweaty Betty, added: 'The design and development of our new FemTech range has been truly inspiring – every detail meticulously considered and tested by our all-female team. We firmly believe these styles are game-changers and it's fantastic to finally unveil them to our Sweaty Betty community.'
The Sweaty Betty FemTech collection is available to shop now online in the UK, US and EU, and in selected UK stores. Plus, join us on our first wellness retreat in partnership with The Body Camp and receive a free pair of Sweaty Betty leggings in your welcome bundle.
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