What to Read Next

Surge in sales of 'Adele'-sized mannequins

James Hall
22 February 2012

The fashion designer Karl Lagerfeld caused a storm earlier this month by branding the singer “a little too fat”, but it appears that retailers are now embracing consumers with fuller figures.

One of the UK’s largest shop mannequin companies has reported a surge in orders for clothes dummies sized 12 and above.

Over the last year Displaysense, which suppliers some of the UK’s biggest clothing chains with mannequins, has seen a 16 per cent increase in sales of "plus-size" window dummies.

 [Related feature: My body gallery: finally see other women who are your size]


At one point the company sold out of larger models as it struggled to keep up with demand, a company spokesman said. In total, sales of large mannequins have risen from 4,600 units to well over 5,000 in the last year.

Jim Moody, an executive at Displaysense, said that fashion designer Lagerfeld’s comments were out of step with the times.

“Lagerfeld may want size 0 on his catwalk but the commercial viability of the growing plus-size clothing market is being seized by high street chains and independent retailers alike,” said Mr Moody.

Recent research showed that around one in five Britons currently wear plus-size clothing. It estimated that the plus-size women's wear market has increased in value by almost 50 per cent over the last five years, from £2.7bn to £4bn in 2011. This compared to growth of 15 per cent in the mainstream women's wear market.

Mr Moody said: “Curves are back and set to stay this spring-summer. We believe the trend is partly due to vintage fashions being back in style, particularly from the 40s and 50s, which suit the hourglass figure.”

Speaking to a US magazine earlier this month Adele hit back at Mr Lagerfeld’s comments.

She told People magazine: “I’ve never wanted to look like models on the cover of magazines. I represent the majority of women and I’m very proud of that.”

  [Related feature: How clothing sizes vary worldwide]

Last summer, Italian Vogue celebrated curvy models with a trio of ‘plus-sized’ women on the front.

At the time Franca Sozzani, the magazine’s editor-in-chief, said: “Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.”

Read more The Telegraph

Transfer Your Balance To A Better Credit Card

CreditCards.com makes it easy to compare the top ranked credit cards out there. Learn more about balance transfer credit cards here.

This simple new device could eliminate break-ins

Built by the leading engineers in the country with revolutionary wireless technology… Engineered to make your home feel like a fortress...

Update Your Look: Bell Sleeves

Windshield Repair & Replacement VA/DC/MD

Same Day Service. We Come to You. All Insurance Accepted...We Can Even Process Your Claim for You!

Loudoun’s Lowest Priced 3-Level Garage Townhomes

Westridge in Aldie offers the lowest-priced, 3-level townhomes from the upper $200s. The Hepburn offers optional 4th level lofts & outdoor decks!

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Looking to date someone over 50

Browse profiles and pics for free!

Walden University - Ph.D. in Psychology

Earn your Ph.D. in Psychology and make a positive impact within your community, organization, and profession. Request free information!

Attn Home Owners Who Never Miss a Payment.

Home Owners who have not missed a payment in 3 years or more need to read this. If you owe less than $625,000 on your home there is a solution.

How Older Men Tighten Their Skin

Men, reduce the look of wrinkles, sagging skin and fine lines with this affordable and effective skin tightening treatment without leaving your home.

Kid sleep troubles email series for moms

We get it. We’ve been there. Sign up for our email track to learn how to handle kids who won’t go to sleep or won’t stay in bed.

Waikoloa Beach Resort Vacation Rentals

Selection of luxury vacation rental homes and condos at Waikoloa Beach Resort on the Big Island of Hawaii.

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

Drive part-time, full-time, or anytime with Uber!

As an Uber independent contractor you can get paid to drive your own car! We connect you with riders, and you work when you want to.