Women in 2017 still have a lot to contend with in the workplace, from sexism to the gender pay gap. However, Eileen Carey, a CEO at Silicon Valley has discovered yet another discrimination you wouldn’t necessarily think of – hair colour.
Carey, a natural blonde was advised by a another female in the industry to dye her locks in order to get ahead in the business… and scarily enough, it worked.
A post shared by eileen carey (@eileenmcarey) on Nov 12, 2016 at 1:40pm PST
“Being a brunette helps me to look a bit older and I needed that, I felt, in order to be taken seriously,” Carey told the BBC.
The software professional isn’t the first woman to change her appearance in order to try and get ahead in a male-dominated industry. Whilst interviewing other blondes for her startup company, Carey discovered a considerable number of other females had done the same thing.
“There’s the fetishisation of blondes”, Carey explains, which means men are more likely to objectify blonde women, than brunettes.
A post shared by eileen carey (@eileenmcarey) on Oct 12, 2015 at 3:41pm PDT
A post shared by Glassbreakers (@glassbreakers) on Jun 1, 2017 at 4:17pm PDT
Carey’s makeover did not stop there, she even went as far as wearing glasses and baggy clothes in order, “to be seen as a business leader and not as a sexual object.”
Eileen’s personal story is not only shocking, but proves that we still have some serious work to do when it comes to equality in the workplace.
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