The style resolutions to make in 2025, according to fashion insiders
As we embark upon 2025 and welcome in a new year, prepare to be bombarded with mantras, adverts, gym memberships, smoothie recipes and all manner of wise words to encourage us to start afresh. Then there’s the “Must-have Fashion Buys”.
Stop! Let’s not forget how we are told time and time again how trends are “cyclical”, that fashion looks “come and go”. This is the time to make some considered wardrobe-related resolutions rather than being triggered to buy more, more, more…
My own resolution is this: to ensure I buy for my own tastes, rather than conforming. I’m determined to buy what I love, not what I feel I’m meant to love. No more “of the moment” trainer styles, no more bad-quality jeans, no more multipacks of stripey tops because the price is “too good to be true”... This is a whole new level of pondering before purchase. If my approach seems too extreme, take your lead from these style leaders and their own personal resolutions.
Reduce and refine
“I started reducing my closet size this year, and it’s very cathartic! In 2025, I’m aiming to keep an even more refined capsule wardrobe of tailored pieces that I wear in a variety of combinations. Lovely oversized blazers, a long burgundy pencil skirt from De Savary, thin cashmere polo-necks layered underneath bigger cable-knit pieces. I’m aiming to accessorise them with 90’s-inspired gold earrings from YSSO and Orelia.”
LOUISE ROE, presenter and founder of Sharland England
Burgundy leather maxi skirt, £295, De Savary London
Whisper of the Wind earrings, £320, YSSO
A soupçon of timeless French chic
“I find this so hard! I am absolutely obsessed with clothes, a real passion of mine, but I think I would like to add a bit more colour in 2025 and I would like to get out of leggings and change from the gym for the day rather than stay in them! I have always been obsessed with the French look so I am hoping to channel that even more. I have actually been collecting some little neck scarves as I want to wear these a bit more. My whole wardrobe is French-girl-meets-cowboy-in-the-1970s with a touch of 80s thrown in.”
JOOLS OLIVER, writer and childrenswear designer
Clyde trench coat in Khaki, £275, Sézane
Gaston scarf, £25, Sézane
Sort out your lingerie drawer
“New year is the perfect time for a wardrobe detox, starting with your lingerie drawer! Did you know 80 per cent of British women wear the wrong bra size? A well-fitted bra can improve your posture, alleviate back pain, as well as boosting self-confidence and promoting skin health (our Nudea Fit Tape allows you to measure at home and is ideal for checking your size every six months).
“With the average British woman owning 20 bras but wearing just five, it’s little wonder 19 million bras end up in landfill annually. That’s why we offer a recycling scheme for old or ill-fitting bras to highlight the importance of responsible shopping.
“For a versatile ‘bra-drobe’, we suggest one nude, one black, and one coloured bra for variety, along with different briefs to avoid VPL (visible panty line) and maximise styling options year-round.”
PRIYA DOWNES, chief executive officer and founder of Nudea
The Boss full cover bra in Bare 07, £48 reduced to £10, Nudea
Don’t edit out personality
“I need more personality in my wardrobe. While buying just five things a year is an incredible sartorial (and financial) discipline, I found this year I strayed too far into boring sensible territory. For 2025, three of my items will be outrageous, talking-point pieces! First stop will be A Perfect Nomad, an independent British designer whom we stock in our Ibiza store, AGORA.
Her designs are relaxed, her fabrics all natural, (her silk hemp mix is gorgeous, durable and breathable), but the finishing is elevated and super cool. I bought a pair of her gold cargos two years ago and they work from Shoreditch to Santa Gertrudis. She is doing a wide leg leather pant this spring which looks ace, and is vegetable-tanned and chrome-free lamb leather. But I also love the look of the black crochet floor length skirt... Could I? Should I?...!”.
TIFFANIE DARKE, founder of Rule of Five
Frankie leather pant, £820, A Perfect Nomad
Lace skirt, £240, A Perfect Nomad
Invest in elevated basics to make your wardrobe work harder
“I’m finally going to invest in one or two excellent pairs of jeans. I wear a With Nothing Underneath (WNU) shirt and jeans most days and have never really taken the time to find the perfect cut, so I’m on the hunt.
“I have invested in a few pairs of smart boots and hope to kick my trainer habit. I became very lazy in my footwear when it came to outfitting and I am looking forward to elevating my WNU looks with a sharp boot in the start of 2025.”
PIP DURELL, founder and chief executive officer of With Nothing Underneath
Lolli mid-rise baggy jeans, £340, Citizens of Humanity
The dress shirt, £175, With Nothing Underneath
Bring a sense of intention (and a planning mindset!) to your work outfits
“I’m not usually one for fashion resolutions or planning my wardrobe in advance, but with a packed schedule in 2025 (travelling up to two weeks a month) I know I need a wardrobe that supports and empowers me – rather than becoming the source of frustration.
“I’m going to be leaning into my boyish androgynous side. There’s something about the clean lines of a tailored suit or the sharpness of a smart jacket that instills confidence in me. Next year, as I step into hosting retreats and delivering numerous speaking engagements, I want my wardrobe to amplify that sense of empowerment. I think of suits as more than just clothing; they’re a declaration of intent.”
“Sustainability matters deeply to me, and that means prioritising timeless, high-quality garments over fleeting trends. I now buy fewer pieces, focusing instead on quality and longevity and in 2025, I will purchase only items that I believe will remain a staple in my wardrobe for years.
“As for colour? I’ve been known to cycle through entire seasons clad in black, but 2025 will be different. I’ve finally discovered how energising and uplifting color can be, and I’m committed to embracing my favourites – red, blush cornflower blue and buttermilk. Whilst I’m not big on prints, I do love checks and stripes.
“Even though I have spent my career in the fashion industry, it is only now that I have come to a profound realisation: my fashion goals need to align with my life goals and my choices in clothing need to embody the same values I strive for in my life – intentionality, sustainability, and authenticity.”
DALBIR BAINS, executive coach, entrepreneur and founder of Santalan
Patch pocket jacket in bluebell, £850, Victoria Beckham
If you do one thing… add an earcuff
“A strong ear game can totally change the look of an outfit. Cuffs not only work with almost everything but you can edit and play with the look by stacking them up depending on the vibe you are going for….
“Wear one on one ear and nothing else for an understated chic, everyday feel. Add to it and it becomes an evening look which is so impactful, incredibly comfortable but statement.”
CHRISTIE AND ROSANNA WOLLENBURG, co-founders of Otiumberg
Gold ear cuff, £200, Otiumberg
A bit of boho goes a long way
“I am delighted to see boho chic return in a more elevated way. I will definitely be adopting Chloe’s ruffled blouses and deep blue bell-bottoms with gold chains and oversized sunnies. A seventies throwback with a bit of a 2010 visit. Big Farah Fawcett brows to boot - as you’d expect from me!”
VANITA PARTI, chief executive officer and found of Blink Brow Bar
Take a tip from menswear uniform
“I’m excited for a wardrobe refresh, and I’m leaning into menswear as womenswear this year. Oversized blazers, and men’s shirts, tailored trousers and flats. Simplified structures that exude timeless quality and style.”
JESSICA MCCORMACK, jewellery designer
Single breasted tailored jacket in black wool, £2,400, Phoebe Philo
Man’s coat in bronze khaki wool mohair, £3,800, Phoebe Philo
Find a bag that’s fit for purpose
“I do genuinely have a resolution… Getting my act together for my work wardrobe. As a mum of a two-year-old and a four-year-old, all my clothes have got some kind of stain before I leave the house, my coat pockets and bags are laden with crumbs, toys, or something random and sticky at the bottom that I find stuck to my laptop as I pull it out in an important meeting.”
“Whilst I don’t want to hide being a mum at work I would like to feel a little more ‘together’, so I am purchasing myself a bag, a laptop case, a make-up bag and a pencil case. It will remain strictly for work only and will also serve as a way to physically put my work away when I get home so I can be present with the kids.”
AMY POWNEY, creative director of Mother of Pearl.
Bespoke leather tote bag, £1,600, Anya Hindmarch
