This year's $1m Victoria's Secret Fantasy Bra revealed - and for the first time, you can buy it

Elsa Hosk poses with tthe 2018 Dream Angels Fantasy Bra by Atelier Swarovski at Victoria’s Secret, Fifth Ave on November 5, 2018 in New York City. [Photo: Getty]

The big Fantasy Bra reveal is the most hotly anticipated moment of every Victoria’s Secret Fashion Show.

From how its sky-high cost (usually a sweet million) to how many sparkly gems bedazzle it and who will model it, there’s a lot we all want to know each year about the world’s most famous bra.

And now, the 2018 bra, alongside this year’s bra guardian, has been revealed in all its dazzling glory.

This year, 29-year-old model Elsa Hosk has been tasked with the much-coveted role.

Hosk, who hails from Stockholm in Sweden, became a Victoria’s Secret angel in 2015 after walking the runway for the first time in 2011.

She’ll model this year’s ‘Dream Angels Fantasy Bra’, which is just as glittery as expected.

Crafted by ateliers at Swarovski, the delicate brasserie is littered with the brand’s famous crystals and sustainably-sourced topaz.

Holding over 2,100 jewels of more than 71 carat and taking over 930 hours to create, this year’s bra is valued at a cool $1million (£765,765).

While this doesn’t make it quite as expensive as some of its predecessors, it doesn’t mean it’s any less luxe.

In terms of cut, the bra has a longline silhouette and an underwire, with the addition of more crossbody jewels.


Taking to social media Elsa Hosk expressed her delight at being the chosen angel to wear the bra.

“Hands down best bday present ever in life,” she wrote on Twitter. “The 2018 fantasy bra. This is for everyone that believes in hard work and goes after their wildest dreams.”

She went on to thank Victoria’s Secret for making her dreams come true.

“Can’t wait to wear the million dollar bra down the runway in the #vsfashionshow in a couple of days!”


Being chosen to wear the Fantasy Bra is a huge win for angels. In previous years, top names such as Heidi Klum, Giselle, Tyra Banks, Alessandra Ambrosio and Adriana Lima have all taken to the runway in versions of the bra.

While always being the showstopper, it seems the lingerie brand is switching up the Fantasy Bra for 2018 by making a replica version available to fans from Victoria’s Secret stores.

Click below to see every Victoria’s Secret model who has worn a Fantasy Bra: 

Costing US$250 (£191), the bra will be available from November 29 and will also be littered with Swarovski crystals.

Dear Father Christmas…

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