Stacey Solomon announces new business with sweet nod to daughters
Stacey Solomon has revealed she is launching a new business, named Belle & Rose, which is a sweet nod to her two daughters, two-year-old Rose and Belle, one, who she shares with husband Joe Swash. The business is a perfume brand and is something Stacey - who also has a haircare brand - admits she has been working on 'forever'.
Announcing the news via her Instagram Stories, Stacey wrote: "I've made space in my life to follow a dream of mine and create something special that hopefully you will love and will live on forever through my children. I'm so overwhelmed with the feeling of excitement and fear as I step into a world which I can only say is bloody scary but also thrilling. This is a long time coming mostly because I haven't had the confidence more than anything. But not anymore."
She then recorded a video of herself talking to the camera to respond to fans questions about the new brand, explaining: "First things first, it is a perfume, it's just one perfume I'm launching. I'm really, really excited about it. I am also super nervous about it because I've let go of a lot of things this year that are guaranteed income that I won't have next year. And none of this project is guaranteed to be successful in any way, so it feels like a massive risk and is scary."
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As one fan told Stacey via Q&A that they were excited to smell the perfume, she replied: "I can't wait for you to smell it, I'm so proud of what we've achieved. I'm bringing out one fragrance to start with, like I said, and I've been working so hard on it - I've been researching."
Admitting that her favourite fragrance brands are Penthaligon's, Diptique, Jo Malone and Chanel, Stacey explained that her vision is to create perfume of the same quality for an affordable price. One follower then asked Stacey for a hint of what the perfume will smell like, as she replied: "When I say I've been through hundreds of formulas I'm not exaggerating. Two of the ingredients in the final formula are Tuberose and Amber".
Rounding off the video, Stacey got emotional as she thanked fans for their continued support over the years. With a tear in her eye, she said: "You have literally changed my life. I get to live dreams of mine that, when I was growing up, they were... not even dreams of mine, they weren't even on my radar of dreams because I realised just how far away that was.
