‘Squid Game’ Teams With Puma, Crocs and More Fashion Brands Ahead of Season Two Premiere on Netflix
The highly anticipated second season of “Squid Game” premieres on Netflix on Thursday. This time around, the South Korean drama is reaching the fashion world through a range of collaborations with apparel and lifestyle brands.
Leading brands such as Puma, Crocs, Mattel and Pull & Bear have crafted products inspired by the show’s themes, aesthetics and characters, ensuring fans can take a piece of the “Squid Game” experience home with items ranging from streetwear to holiday sweaters.
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Here, WWD takes a closer look at the “Squid Game” fashion collaborations.
Puma
Puma revamped its T7 tracksuit, which will be featured in Season Two, alongside limited-edition sneakers inspired by the show. The Suede and Easy Rider silhouettes incorporate hidden details referencing key moments from the series. The collection launched on Dec. 12 and is available globally on Puma.com, Puma stores and select retailers, with prices starting at $42.46.
Crocs
Crocs unveiled its “Squid Game” Classic Clog, adorned with green tracksuit-inspired graphics and series iconography. The design includes six exclusive Jibbitz charms, including Young-hee and Dalgona cookie shapes. The collection launched on Dec. 9 and is available globally on crocs.com and select stores for $69.99.
Pull & Bear
Pull & Bear is offering a five-piece apparel collection influenced by the show’s aesthetics. The collection features men’s and women’s pieces, including sweatshirts, pants, graphic T-shirts, and hoodies available online globally starting at $19.
VandyThePink
The Virginia-based brand by South Korean-born designer Junghoon Son delivered a reimagined “Squid Game” apparel line, which debuted on Dec. 10 on netflix.shop with prices starting at $36.95.
Mattel
Mattel introduced collectible items such as the Little People Collector Squid Game figure set and the Monster High Skullector Young-Hee Doll, which are available globally.
About You
About You launched a collection of Y2K-inspired streetwear with dark grunge elements. Available now exclusively on Aboutyou.com, prices range from $26 to $90.
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