Yahoo LifestyleSound of Change: Frida Giannini reveals why she founded Chime for Change – ONLINE EXCLUSIVE
Gucci Creative Director opens up about why she planned global concert with Beyonce Knowles and Salma Hayek to raise awareness of women’s rights
The Sound of Change concert put the Chime for Change campaign on a global scale this weekend.
The charity was founded by Beyonce, actress Salma Hayek and Gucci Creative Director Frida Giannini to raise awareness of female empowerment.
Frida, 41, revealed in our exclusive video her hopes for the evening and what she expected to achieve from the star-studded event at Twickenham Stadium.
The concert was headlined by Jay-Z’s superstar wife while Jennifer Lopez and Rita Ora were just some of the stars who performed.
[Sound of Change: Red carpet fashion pictures]
[Sound of Change: Yasmin Le Bon reveals why she’s backing Chime for Change - EXCLUSIVE]
James Franco, Jessica Chastain and Madonna jetted over to London to co-present the show with A-Listers including Madonna.
Want to get involved? Visit the Chime for Change website to find out how you can help.
Did you watch the Sound of Change concert? Let us know over on Twitter now.
