So, Someone Has Made a Highlighter for Your Vagina

From Women's Health

In case you missed it, a high end vagina care brand launched back in 2018. It's raison d'être? To sell you highlighters, exfoliators, 'beauty mists' and lactic acid-packed sheets to 'pamper' your vulva.

'The Perfect V' claims to be 'Inspired by the Scandinavian woman’s self-loving lifestyle...This dermatologist and gynaecologist approved brand is the first luxury line of skincare designed and formulated for the V.' (We assume this is a 'cute' new nickname for your genitals.)

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The company's mission? 'To make the intimate area look and feel as beautiful as the rest of a woman’s body.' As mentioned, the brand first launched in fancy department shop Harvey Nichols last year – but it's now available on sites like Cult Beauty and Beauty Bay.

Their main selling point is around soothing your nether regions after hair removal, in order to calm the skin and to prevent ingrown hairs – although some items, such as the 'Very V Luminizer' are aesthetic ('Brightens and minimises the appearance of skin imperfections,' reads the product description.)

People on Twitter are, naturally, slightly confused about what exactly is going on, here.

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The 'highlighter' (AKA the Luminiser) seems to be a cause of particular angst.

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Though apparently is's a great addition to your beach bag.

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So, what does an expert think?

'The vulval skin is very sensitive, and any products used on that area should be used with caution,' says Mrs Pradnya Pisal, a consultant gynaecologist at London Gynaecology.

'It's personal opinion whether you want to use products in that area – but it is important to note that anything used could be a potential irritant.'

When it comes to washing, you should also know that the vagina and vulva 'harbour oils, bacteria and secretions, that are important for maintaining the area's pH. As such, any washing, in which you use a formula, as opposed to just water, should be treated with caution.'