Nike's Black Friday Sale Is Here And There's 25% Off Everything

·5-min read
Photo credit: AaronP/Bauer-Griffin
Photo credit: AaronP/Bauer-Griffin

The Nike Black Friday sale is finally here for 2021 and it's a biggie. The brand is American, after all.

Sportswear royalty Nike is very much a fan of Black Friday. The brand has just dropped a promo code for 25% off absolutely everything on the site – which means, new-season steals baby!

Nike very rarely discounts full price items, so November is your chance to browse new-in coats, buzzy trainers and gym kit with a generous discount applied to them. This sale is always pretty well timed, if you ask us. It's the perfect opportunity to stock up on gym wear ahead of an inevitable January health kick, or buy Christmas presents for any fitness/streetwear obsessed friends and family.

It can be quite overwhelming though, what with exclusions (dw, there aren't many, find out more here) and differing promo codes depending on the days. And that's before you even whittle down the wishlist. WH is here to make it easier with our handy guide to Nike's Black Friday 2021 sale:

What to buy in Nike's Black Friday sale:

We are shopping all things essentials in Nike's Black Friday sale, because you've got to make the most of discounting periods. So if you've got your eye on new season leggings or trainers, Black Friday could be the time to pounce.

What is the Nike Black Friday Discount Code?

Nike's Black Friday promo code for 2021 is 'GAME21'. Simply sign in (or up, for free here) and type it in at the checkout to see the contents of your basket drop.

Does Nike take part in Black Friday?

Hell, yes. The brand has taken part in Black Friday for several years now, plus it's American (the land where Black Friday was born) so we're guessing it's a fan of the sales day.

What about Cyber Monday? Is Nike a fan?

Typically, yes. For the past few years, Nike's Black Friday sale has extended into the weekend and ended either at midnight on Cyber Monday. The deals are usually the same if not better, with clearance lines being reduced further by the end of the event.

If you can wait it out until after the weekend to buy your Nike goodies, be aware that the best bits will probably have sold out. If you can find something in your size a 70% off, though, you're laughing.

What is the Nike Black Friday sale like?

The Nike Black Friday is super straightforward, which we appreciate. There's a 25% off promo code that you enter into the checkout, which means you can just shop the site normally. No red tag/clearance sitch where you size sells out instantly.

What other Black Friday sales are live?

Some brands have already launched their Black Friday sales, ahead of the 26th, for 2021.

Lululemon: Right now you can get up to 50% off selected lines at Lululemon. Find out what Women's Health is buying here.

SHOP NOW

Sweaty Betty: Sweaty Betty's Black Friday discount code is here. Enter 'CHEERS' at the checkout to see your basket total drop by 25% – this is a VIP code, subject to change, valid on all full-price bits. Shop the WH wishlist here.

SHOP NOW

What was in Nike's Black Friday sale last year?

Last year, there were incredible Black Friday discounts across womenswear, menswear, kidswear, accessories and footwear at Nike.

When is Nike's Black Friday Sale in 2021?

Black Friday always falls on the fourth Friday of November, which is the 26th in 2021, and the sales usually extend through the weekend into Cyber Monday.

What's the sitch with Nike shipping?

Nike's standard shipping takes 2-4 business days and costs £4.50 However, this fee is waived for Nike Members – sign up for free here.

If you need your Black Friday haul a little sooner, opt for the spennier £8 Next Day delivery instead.

Returns are free via post or in-store. Last year, Nike kindly extended its return period from 30 to 60 days. Ideal, if you're buying Christmas presents for a loved one.

So, what exactly is Black Friday?

Originating in America, Black Friday refers to the annual post-Thanksgiving sales – which are chaotic, to say the least. The event was thought to be kick-started by department store Macy’s in the '30s, but the term 'Black Friday' wasn't officially coined until years later. Fast forward to the upwardly-mobile times of the '80s (cast your mind back to Wall Street bankers and the 1988 film Working Girl, and you'll get the vibe) and the manic shopping period we know and – kind of – love today began to truly take shape.

Amazon was the first to give Black Friday a whirl in the UK, offering customers online discounts and deals on the same day as the sales in the US. Asda came next in 2013 with its in-store event, which included huge discounts on TVs and tech (there were physical fights, FYI).

Now, Black Friday has overtaken Boxing Day as the the biggest shopping event of the year, with most high street retailers taking part in some way.

It makes sense really, that the sale falls before Christmas – because who wants to leave the cozy warmth of their house on Boxing Day to brave the high street crowds? Or, see their thoughtful presents slapped with a huge red sale tag just one day after they were gifted?

Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. Sign up to the WOMEN'S HEALTH NEWSLETTER

You Might Also Like

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting