It's just weeks since Madonna's last controversial photoshoot, which saw her posing with a knife to her throat and writhing semi-naked on a bed, before appearing with her fishnet-clad bottom and legs sticking out from under the bed.
The shoot caused a social media storm, with many criticising the world famous singer, 63, for the 'soft porn' pictures, while others leapt to her defence, citing ageism.
Now, the star has done it again, with a new series of images of herself posted to Instagram. This time, she poses in a car, wearing underwear and boots, and stands in a living room featuring a doll in a glass case and a white sofa, modelling a peaked leather cap, a bustier and fishnets, with her long blonde hair in plaits.
The ten photos, which suggest she's had some cosmetic work, are heavily filtered, implying everlasting youth, and captioned 'car trouble.'
She also included images in the Instagram story of herself climbing onto the bonnet, again wearing her trademark fishnets, and posing lying back, legs akimbo, before sharing a revealing image of herself facing away from the camera, wearing just the jacket, fishnets and a pair of black, lacy knickers.
In a final message to her detractors, the last snap shows her wearing a custom-made coat with God Save The Queen written in gold lettering on the back.
Watch: Madonna 'tired of being taken advantage of'
But while many were impressed, the rapper Nelly commented, “Some things should just be left covered up.”
Her 17.5 million instagram followers were divided, too. Krystee commented, "I love you Madge. But! You can see from some of these comments that you no longer shock folk. You look fantastic at the best of times, so why not grow older gracefully. Be remembered for the great music and videos you produce."
Follower Son_nyy replied, "... anyone who has followed Madonna since the 80s should know that she does not give a rat's ass about all the negative comments. In fact it fuels her to keep doing more, she has always done her own thing."
Comedian Shappi Korsandi laid into one critic, saying: "Get back to us when you've done the tiniest fraction Madonna has done for music, good causes, dance, and probably balloon modelling."
But while another disappointed follower wrote: "Put it away love! You are becoming a joke... so sad to see you like this," another said, "Be who you are and do what makes you happy. If people don't like it, they don't have to look."
The rapper Ja Rule posted, "How can you not love Madonna?”
And fellow rapper 50 Cent stayed silent this time – after her 'under the bed' post, he had cruelly commented, "Funniest s**t" on his own Instagram page.
"LOL. That’s Madonna under the bed trying to do like a virgin at 63. she shot out, if she don’t get her old ass up. LMFAO," he wrote.
Furious, Madonna shot back, "You were trying to shame me. You were trying to humiliate me. Yeah, your apology is fake. It’s bulls**t and it’s not valid.
"Let me just hit those four or five points about your apology being invalid.
"Number one, it’s not hard to find footage of you and me hanging out. Number two, an apology is not valid if you don’t know what you’re apologising for. What you should be apologising for is your misogynistic, sexist, ageist behavior and remarks.
"Number three, you didn’t hurt my feelings ’cause I don’t take it personally. I could never take it personally because you’re not coming from an enlightened place.
"Number four, you say that you’re not benefiting from it. Of course you’re benefiting from it. That is what social media is all about. You do understand that right?"
It's fair to say, his apology was not accepted.
Meanwhile, from one admired businesswoman to another, The Apprentice star Karren Brady wrote in The Sun, "You just know that some people will say that at 63 it’s time for her to grow up. But why on earth should she! So what if they are photoshopped?
“She clearly looks fabulous, and most fabulous of all is the fact she has always been her own woman.
“Women should be able to wear what they want and do what they want without being shamed by anyone for any reason, especially age.”
Watch: Madonna wants to 'reenact' her kiss with Britney Spears on tour