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Serena Williams launches inclusive makeup line, Wyn Beauty

Serena Williams' Wyn Beauty range has landed in Ulta stores credit:Bang Showbiz
Serena Williams' Wyn Beauty range has landed in Ulta stores credit:Bang Showbiz

Serena Williams has launched her inclusive makeup line, Wyn Beauty.

The 42-year-old retired tennis pro's range includes 10 cruelty-free, vegan products that are available from Ulta Beauty stores and made for all skin types.

Monica Arnaudo, chief merchandising officer at Ulta, told WWD:“We feel bullish about Wyn — for one because it’s been in the making for a very long time, but also because of what Serena evokes for the consumer. She’s very powerful; she’s probably the most recognised female athlete in the world, she’s empowering and she just happens to have always been passionate about beauty."

Princes range from $18 for a hydrating lip serum to $29 for a gel-cream SPF 30 skin tint, which comes in 36 shades.

The products aim to be suitable for active women, just like the court legend.

Meanwhile, Serena recently declared “loving yourself is essential” months after she had her second daughter.

The sporting hero gave birth to her girl Adira River Ohanian – who she had with her 40-year-old Reddit co-founder husband Alexis Ohanian – in August 2023, and opened up about her feelings towards her body in a caption alongside an image of herself dressed in a bikini while holding the tot to her chest.

She shared on Instagram: “I find that I have to remind myself of that self-love through all different stages in my life.

“Right now I love that my body is not picture perfect. I love that I smell like milk – that milk sustains @adiraohanian I love getting to know a new version of my body.”

Serena added the changes in her body have been “well worth it” and encouraged her followers to start the week by knowing that they’re “loved” – concluding: “And that starts with you”, before adding she was heading to the gym.

Serena’s partner Alexis said online after the arrival of Adira: “I’m grateful to report our house is teaming with love: a happy and healthy newborn girl and happy and healthy mama.

“Feeling grateful. @serenawilliams you’ve now given me another incomparable gift – you’re the GMOAT (Greatest Mum of all Time.)”

Two months after she gave birth, 23-time Grand Slam champion Serena was back in the gym trying to get her “ab muscles” back.

Referring to her and Alexis’ six-year-old daughter Olympia looking over her, she captioned a snap of her working out: “Olympia watching me try to get my ab muscles working again. Here comes fitness!”