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If diamonds are a girl’s best friend, then a good bra is her supportive auntie.
We ask a lot from our bras: they have to be comfortable, they have to be easy to wash, they have to stop our chest from wobbling about and they have to do all this silently, under our clothes, without stealing any of the limelight.
And, as any woman will know, finding one that does all this is no easy feat.
Which is why we are enthralled by the Sloggi Zero Feel Bralette which has been dubbed the “most comfortable bra ever” by many shoppers.
A new era of bras has been ushered in, and we think this is simply the breast.
Why we rate it
Firstly, we’re a fan of any underwear that doesn’t end up digging in or rubbing us at the seam and given that this bra is seamless, it’s not something we’re going to have to ever worry about.
The full cup creates a nice shape under T-shirts and dresses without ‘hoiking’, yes hoiking, our breasts up at odd angles.
Plus, because you slip it over your head like a sports bra, you needn’t worry about any clasps snagging your clothing or fiddling about trying to put it on or take it off.
How it works
Made from soft jersey that moulds to the body, this bralette boasts a seamfree design with optimum stretch for complete freedom of movement and comfort giving you that second-skin feel.
The V-shaped neckline effortlessly flatters with removable pads to lift and enhance the bust. It is finished with flat trims, wide fit shoulder straps and deep sides for a non-restrictive fit.
What the reviews say
The Sloggi bra has racked up over 50 reviews on the John Lewis website with many people emphasising the “perfect fit” of the underwear.
“It fits perfectly well, nice fabric, good support, it’s almost my skin colour therefore good to wear with anything as it can’t be seen! I’m definitely getting another one. One of the “hard to find” for me.”
“I have been on a mission to find a comfortable bra that works. Well the Sloggi Zero Feel is the one. I never leave reviews but felt compelled to because this is amazing, so comfortable and it's like you aren't wearing a bra at all. At last, my search is over.”
“The most comfortable bra I have ever worn. Flattering, nicely padded, as supportive as a sports bra, easy to wash by hand and dries quickly. I am a 36A in other brands and a 36A in sloggi was a perfect fit.”
“Very comfortable, so much so, it feels like I'm not wearing a bra at all. Not one part of the bra digs in anywhere and the weight of my bust feels lighter on my shoulders, compared to a regular bra.”
While one shopper provided helpful feedback:
“This is really comfortable. The only downside is that the padding in the cup makes it feel uncomfortably warm in hot weather. But the padding can be removed.”