Scientists have invented a fourth type of chocolate (and it's pink)

The colour is all-natural [Photo: Instagram/chefmartindiez]
The colour is all-natural [Photo: Instagram/chefmartindiez]

Are you a milk, dark or white chocolate kind of person?

If you’d define yourself as neither of these, you’re in luck, as scientists claim to have invented a fourth flavour of chocolate to add to the family.

Swiss chocolate firm Barry Callebaut says ‘ruby’ chocolate is the fourth ever type to be created since white chocolate in the 1930s, and has a “berry-fruitiness and luscious smoothness”.

#rubychocolate is born, what a blast!

A post shared by ericaerts (@ericaerts) on Sep 4, 2017 at 8:51pm PDT

True to its name, it also has a pinkish hue, making it particularly Instagrammable.

It’s made using the ruby cocoa bean, which means its colour and flavour are totally natural – no berries or extra colourings added – having an “intense sensorial delight” and offering a “totally new taste experience, which is not bitter, milky or sweet”.

“Ruby chocolate is very different and clever stuff,” Angus Kennedy, a chocolate expert, told The Sun.

A new reason to ❤️ chocolate #rubychocolate l world premiere

A post shared by norbadron (@my_chocolate_stories) on Sep 4, 2017 at 8:43pm PDT

“It’s refreshing and has a light, creamy texture.

“It tastes so light and fruity you don’t really realise you’re gobbling up one chocolate [after] the other, so it means consumers will be able to eat more of it than other types of conventional chocolate.

“Whether this a good or bad thing depends on your point of view.”

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

Low-fat diets could increase your risk of an early death

Dr Pimple Popper talks spot popping, viral fame and the pressures of YouTube

This new app lets single people find someone to have a baby with