Save 50% on Emma's most premium Elite Mattress
Black Friday is here but the deals will be ending soon, so if you’ve been dreaming about upgrading your sleep setup, now's your chance to score some premium products for less.
Emma Sleep – known for its pressure-relieving mattresses, supportive pillows and cosy bedding – is offering savings of up to 50% across its most popular products, meaning you can enjoy a better night's sleep sooner.
Last chance to buy: Best Emma mattress deals
Ready to jump on those big savings? Cyber Monday is here which means all those amazing Black Friday deals will be ending soon. Check out our top picks of the best mattresses, toppers, frames, pillows and duvets below.
All prices refer to UK standard double sizes, unless stated otherwise.
NextGen Premium Mattress
The NextGen is a new addition to Emma's line-up of mattresses. It's a hybrid model with revamped pocket springs, which ensure comfortable support and even weight distribution (goodbye, backache).
It suited a range of sleep styles in our tests and bounced back into place nicely come morning. If you're after a hybrid that’s more pocket spring than foam, make it this.
Elite Mattress
Our experts thought this was a great mattress for side sleepers, scoring it 88/100. It's Emma's most premium hybrid mattress, and all our panellists found it comfy and supportive to drift off on.
It's also quiet, breathable and has a washable cover. Just note that it's on the softer side, so if you like a firm mattress, it may not be for you.
Plus, if you buy the mattress in the Black Friday sale, Emma will add on a free mattress protector to keep your new purchase fresher for longer.
Emma Original Pillow
Our panel enjoyed an excellent night's sleep with this pillow (89/100), which has three layers of memory foam for the ultimate support. This also makes it easy to adjust to your preferences – simply remove a layer to find the perfect height.
The cover is machine washable and we had no issues with shrinkage in our lab. You can get an extra 5% off if you buy a set of two pillows together.
Emma Premium Topper
A good topper can breathe new life into a tired mattress and this premium option is an impressive 9cm thick, providing a real boost.
On test, all our panellists enjoyed the sink-in support it provided and said they'd happily recommend it to others. It is pricey and there are no straps to hold it in place, but if you have the budget, it's a comfortable and breathable buy, scoring 88/100.
Divan Bed
This bed frame scored 81/100 with our testers who like the sturdy build, which felt good quality. It also scored well for support with our panel praising the comfortable headboard. They also loved the deep storage drawers, which are great for stashing bedding and towels. We love a clever bit of hidden storage.
100% Cotton Percale Set
With its crisp, matte finish, this bedding set was deemed smooth and comfortable by testers, earning an impressive 86/100. Better yet, it stays soft after washing and offers two reverse colourways to suit your bedroom style.
When is Black Friday 2024?
Black Friday falls on November 29 2024, with discounts and deals expected to run throughout the weekend and Cyber Monday (2nd December).
To save you endless scrolling, we’ll keep this page updated with the latest Emma deals as they land.
Does Emma do a Black Friday sale?
Yes, Emma Sleep has dropped its prices for the Black Friday sales, with some products up to 50%. The brand also runs discounts on its mattresses, pillows and sleep accessories throughout the year.
As with all sales shopping, it’s only a good deal if it’s something you genuinely need and it's within your budget. But you can be confident we’ve rigorously tested all the products on this list at the Good Housekeeping Institute and with our at-home panel, to ensure they perform for quality, comfort and support.
Are Emma products worth buying?
Emma products come highly recommended by the Good Housekeeping Institute, and have been rigorously tested by our panel of sleepers at home. Its NextGen Premium Mattress scored 80/100 in our tests and was rated the best value Emma mattress (and now it's even better value!), while the Elite Mattress was rated highly for its sink-in softness, with a score of 88/100.
Not convinced? Emma offers a 200-night risk-free trial, allowing plenty of time to decide if it’s the right fit for you, along with a 10-year warranty for extra peace of mind.
Do mattresses go on sale on Black Friday?
Black Friday is one of the best times to invest in a new mattress, as many top brands – including Simba, Tempur and Silentnight – offer discounts.
Whether you're shopping for memory foam, hybrid, or eco-friendly mattresses, it’s a great opportunity to upgrade your sleep setup for less. Additionally, many brands offer perks like free shipping, extended trial periods and bundle deals.
You Might Also Like
