Save 50% on Emma's most premium Elite Mattress
Black Friday is here and the deals are in full swing! So, if you’ve been dreaming about upgrading your sleep setup, now's your chance to score some premium products for less.
Emma Sleep – known for its pressure-relieving mattresses, supportive pillows and cosy bedding – is offering savings of up to 50% across its most popular products, meaning you can enjoy a better night's sleep sooner.
Live: Best Emma mattress deals
Ready to jump on those big savings? Black Friday is here and we're ready to shop. Check out our top picks of the best mattresses, toppers, frames, pillows and duvets below.
All prices refer to UK standard double sizes, unless stated otherwise.
Elite Mattress
Our experts thought this was a great mattress for side sleepers, scoring it 88/100. It's Emma's most premium hybrid mattress, and all our panellists found it comfy and supportive to drift off on.
It's also quiet, breathable and has a washable cover. Just note that it's on the softer side, so if you like a firm mattress, it may not be for you.
Emma Original Pillow
Our panel enjoyed an excellent night's sleep with this pillow, which has three layers of memory foam for the ultimate support. This also makes it easy to adjust to your preferences – simply remove a layer to find the perfect height.
The cover is machine washable and we had no issues with shrinkage in our lab. You can get an extra 5% off if you buy a set of two pillows together.
Emma Premium Topper
A good topper can breathe new life into a tired mattress and this premium option is an impressive 9cm thick, providing a real boost.
On test, all our panellists enjoyed the sink-in support it provided and said they'd happily recommend it to others. It is pricey and there are no straps to hold it in place, but if you have the budget, it's a comfortable and breathable buy.
100% Cotton Percale Set
With its crisp, matte finish, this bedding set was deemed smooth and comfortable by testers. Better yet, it stays soft after washing and offers two reverse colourways to suit your bedroom style.
When is Black Friday 2024?
Black Friday falls on November 29 2024, with discounts and deals expected to run throughout the weekend and Cyber Monday (2nd December).
As in previous years, we expect many retailers – including John Lewis, Very and Amazon – to start cutting prices before the official sale, so it’s worth keeping an eye out for early discounts.
To save you endless scrolling, we’ll keep this page updated with the latest Emma deals as they land.
Does Emma do a Black Friday sale?
Yes, Emma Sleep often participates in Black Friday sales, typically discounting products by up to 50% site-wide. The brand also runs discounts on its mattresses, pillows and sleep accessories throughout the year.
As with all sales shopping, it’s only a good deal if it’s something you genuinely need and it's within your budget. But you can be confident we’ve rigorously tested all the products on this list at the Good Housekeeping Institute and with our at-home panel, to ensure they perform for quality, comfort and support.
Do mattresses go on sale on Black Friday?
Black Friday is one of the best times to invest in a new mattress, as many top brands – including Simba, Tempur and Silentnight – offer discounts.
Whether you're shopping for memory foam, hybrid, or eco-friendly mattresses, it’s a great opportunity to upgrade your sleep setup for less. Additionally, many brands offer perks like free shipping, extended trial periods and bundle deals.
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