Samantha Cameron launches charitable face masks to match her clothing collection

Maisie Bovingdon
Shopping writer
Samantha Cameron has released a non-medical face covering to her fashion label Cefinn. (Getty Images)

Yahoo Lifestyle is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.  

Samantha Cameron has launched a sustainable non-medical face covering under her fashion brand Cefinn.

The label - founded by the former British Prime Minister’s wife in 2017 - has collaborated with the Daily Dress Edit to create a face mask, and all proceeds will go towards the Intensive Care Society.

The label announced the news on its Instagram account, alongside a photo of the 49-year-old wearing the face mask with the matching dress from her brand.

The post read: “We are so thrilled that our friend @isabelspearman // @dailydressedit asked us to produce face masks to sell in order to support the Intensive Care Society. 

“@ics_updates provide essential resources and psychological support directly to the brave ICU staff across the UK to help them overcome the impact of Covid and prevent any trauma.

“The masks have been made sustainably from existing fabrics, and are made in our best-selling Leopard Pansy print. Made from 100% silk, all profits from these masks will be donated to the ICS.”

Buy it: Silk Face Mask - Cobalt Leopard Pansy Print | £25 from Cefinn

Silk Face Mask - Cobalt Leopard Pansy Print

In just a few hours the post has already racked up hundreds of likes on the photo-sharing site, and social media users are already gushing over the product.

One commented: “How fab”, while another added: “So pretty.”

Cefinn’s face mask is made from existing fabric, which is their bestselling Leopard Pansy print.

The masks are 100% silk, and boast a blue and black animal pattern, which has been woven to ensure it is breathable yet protective for the wearer.

However, due to the fabric it is handwash only.

The Silk Face Mask’s retail for £25 from Cefinn, and are available to buy online now.

Cefinn is not the only retailer that has catered for people’s needs, as other stores, including Anthropologie, ASOS and Mango are among brands, which have created non-medical face masks during the coronavirus pandemic.

Shop face masks to buy on the high street


Reusable homologated mask | £12.99 from Mango

Reusable homologated mask 

Mango sell three versions of their homologated face mask, although two are currently sold out they do restock regularly.

Each mask can wash this breathable mask up to 10 times.

John Lewis

Great British Designer Face Coverings | £15 from John Lewis

Great British Designer Face Coverings

The British Fashion Council have teamed up with Bags of Ethics to manufacture sustainable and reusable non-medical face coverings to use alongside existing social distancing measures.

This high-fashion pack contains three reusable face coverings and two protective pouches from internationally acclaimed British designers; Mulberry, RÆBURN, and Halpern.

The masks are available from a whole host of high street stores, from ASOS and Boots to John Lewis.

Topshop and Topman

Topman Logo Charity Mask | £6.99 from Topman

Topman Logo Charity Mask

Topshop Floral Charity Face Covering | £6.99 from Topshop

Topshop Floral Charity Face Covering

Topshop and Topman have launched charity face coverings where 100% of profits will be donated to NHS Charities Together. The estimated donation per face covering sold is £3.89.

Each mask costs £6.99 and features adjustable elastic straps to fit to your face.

Liberty London 

Assorted Upcycled Cotton Face Coverings Set of Five | £40 from Liberty

Assorted Upcycled Cotton Face Coverings Set of Five

The masks, which come in packs of five and are designed using a selection of Liberty’s own fabric line, don’t just look pretty - they’re also formulated with a trio of specially-treated layers.

The three-layered approach is common on any good face mask, and it’s something to look out for on whatever design you go for, Liberty or not.


2 pack face covering in black | £12 from ASOS

2 pack face covering in black

ASOS are currently selling a wide range of face masks, although - unsurprisingly - they sell-out often.

They do get restocked quite quickly so it’s worth checking back if you’re after a specific mask, otherwise you’re never going to go far wrong with a plain black face mask.


Large face cover 3 pack | £12.95 from Adidas

Large face cover 3 pack 

Made with soft, breathable fabric the Adidas Face Cover is comfortable, washable and reusable for practicing healthy habits every day. 

Plus, £2 from every pack of face covers sold goes to Save The Children’s Global Coronavirus Response Fund.

Scotch & Soda

Reusable face mask | £9.95 from Scotch & Soda

Reusable face mask

This simple black mask has an important, human message, and is made from breathable, double-layered quality cotton and has a metal nose wire that secures the mask comfortably.


Non-Medical Face Covering 3 pack | £20 from Boden

Non-Medical Face Covering 3 pack

Shoppers have dubbed these non-medical face coverings from Boden as “super soft” and “well-made”.

Each mask is made of three layers: two layers of jersey fabric and a non-woven filter bonded to one of the jersey layers, with an internal wire along the top edge to adjust the fit over your nose.


Set of 3 Sanctuary Organic Cotton Reusable Face Masks | £18 from Anthropologie

Set of 3 Sanctuary Organic Cotton Reusable Face Masks

Anthropologie are known for their stand-out prints and sumptuous materials, and their face masks are no different.

This set of three masks are each crafted from soft, organic cotton and offer a comfortable fit that's perfect for everyday use.

Its reusable design can be disinfected or washed after each wear, minimising your exposure and optimising your safety and ease - as well as the safety and ease of others.