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Ryan Gosling is the new face of luxury watch company TAG Hauer.
The La La Land star, who is known for his effortless sense of style, has been tapped as the Swiss brand's latest ambassador. The gig marks his first-ever brand partnership.
"TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over 160 years," he commented. "Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to."
Ryan will be promoting a new TAG Hauer design called the Carrera. The classic watch is available in 13 models.
"I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn't have to think about keeping up with trends," the 40-year-old shared.
Ryan follows in the footsteps of fellow TAG Heuer brand ambassadors including Naomi Osaka and Patrick Dempsey.
And chief executive officer Frédéric Arnault is thrilled to have the Hollywood actor onboard.
"A star since his early days, he has grown to become an icon - one both enigmatic and inscrutable," he added. "He is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character but the entire creative direction. The movie Drive represents the strongest link with who we are today, and we are excited about the creative projects we have together."