Roti King Dishes Up New Clothing Brand
COMING RIGHT UP: Roti King, a London restaurant serving mouthwatering Malaysian cuisine, has partnered with the English streetwear brand Bene Culture to launch a clothing line, Roti King Clo. The first drop was Fridaiy.
“Roti King celebrated a bit of a milestone this year, it’s been 10 years since the first shop opening in Euston [near the train station] and we really wanted to do something to mark this,” said Sugen Gopal, the restaurant’s founder and chef.
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The capsule is just as warming and comforting as the restaurant’s fare. It includes a cozy hoodie and a T-shirt in two colorways featuring fun graphics, including the text: “We not me.”
“Our staff, our history and our food are the inspiration for the designs,” Gopal said, adding, “‘We not me,’ our core value, is the driving force behind our first drop. It exemplifies a commitment to a certain selflessness embodied by hospitality staff.”
Although Gopal had a vision for the merchandise, he decided to partner with the Birmingham-based Bene Culture to help him realize his dreams.
“Bene Culture supported the design and creation aspects of the collection, resulting in incredibly high-quality pieces with design that felt authentic to us. We really like Bene’s approach to fashion and youth culture, but more so [we] appreciate the values and vision that they have for their brand, for this reason they felt like the perfect partner,” he said.
The T-shirts cost 55 pounds, and the hoodie costs 75 pounds. They’re sold online at rotikingclo.com.
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