Roberto Cavalli Returns to L.A. With Its First Boutique in 20 Years at the Beverly Center
Roberto Cavalli has opened its first store in L.A. in 20 years, at the Beverly Center, and it’s a tribute to the brand’s maximalist heritage.
Decked out with tiger print rugs from Roberto Cavalli Home, leopard print wallpaper, champagne gold displays, green marble panels, and geometric parquet floors, the boutique brings to life the Italian fashion house’s frenetic print-laden aesthetic. The 2,400-square-foot store houses not only men’s and women’s ready-to-wear collections and accessories, eyewear and fragrances, but will also showcase select Roberto Cavalli couture.
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The timing couldn’t be better as the brand experiences a revival, both on the runway thanks to creative director Fausto Puglisi‘s vision that marries Cavalli’s heritage and the present, and on the red carpet. In recent months celebrities have been wearing archival Cavalli for events. See: Tyla at the 2024 MTV EMAs, Camila Cabello at the nominees’ party for the 2025 BAFTA Film Awards, and Miley Cyrus in not one but two vintage Cavalli dresses at “SNL 50: The Homecoming Concert.” Cavalli, like Ed Hardy, Ugg and Diesel, has been at the forefront of the aughts resurgence.
The Beverly Center boutique is a full-circle moment for the brand, too. The opening comes two decades since Roberto Cavalli opened its former L.A. flagship on Rodeo Drive, which “later closed as part of a strategic realignment during change of company control,” a representative for the company told WWD, adding, “The Beverly Center store marks our return to the L.A. market with a fresh, modern retail approach.”
“The opening of our first boutique in Los Angeles represents a significant milestone for Roberto Cavalli in a strategic market like the American one. Los Angeles, with its vibrant energy and key role in the fashion and luxury industry, is a destination where the brand must be present,” Sergio Azzolari, chief executive officer of Roberto Cavalli, said in a statement. “We are excited to offer our customers an exclusive experience and to position ourselves among the best performers in the industry.”
While Cavalli declined to share sales figures related to its growth, the spokesperson said it has “seen strong double-digit like growth over the past year, reflecting increased demand for the brand.” Currently the bulk of Cavalli’s sales come from direct-to-consumer channels, but “wholesale partnerships with luxury retailers are also key,” the spokesperson added.
Cavalli is currently in expansion mode, with the new L.A. store following in the wake of the brand’s boutique at Wynn Las Vegas, which opened in 2023, and at Bal Harbour Shops in Miami, which opened in 2022. “The timing [of the L.A. store] aligns with the brand’s resurgence and the growing appetite for high-end, statement luxury fashion in the U.S.,” the spokesperson said.
“We’re excited to welcome Roberto Cavalli’s first L.A. store as the brand embarks on a new phase of its U.S. retail expansion,” Brian Parent, general manager at Beverly Center, told WWD. “Our iconic venue — a landmark in the heart of Los Angeles since the early ’80s — proved to be the perfect home for this bold, luxury brand. It’s inspiring to see Roberto Cavalli seamlessly integrate into our vibrant luxury tenant mix.”
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