Reiss and McLaren Unveil Second Formula 1 Collection
After a successful year of McLaren’s first fashion collaboration with Reiss, the contemporary brand returns with the second series of its team collection. Once again, McLaren’s fan-favorite drivers Lando Norris and Oscar Piastri model the new collection.
The second iteration was designed in-house at Reiss alongside McLaren featuring a range of clothing for men, women and children and unisex styles treated with the refinement of both British brands.
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Motorsport-inspired fashion pieces that make up the collection include relax-fitted graphic print hoodies, T-shirts, jackets, knitwear and joggers alongside women’s dresses, cropped tops and swimwear. Leather varsity jackets and biker jackets are given the McLaren Formula 1 treatment with the team’s logo and graphics. The pieces range from $30 to $2,140 and are available to purchase now online on Reiss’ website.
While the pieces are designed with a racing aesthetic, the looks were created to be worn both on and off the track. The synergy between the two iconic British brands nods to the world of motorsport with the visual language of the McLaren Formula 1 team while also aligning with the contemporary style codes that Reiss is known for.
“It isn’t just a 60-year-old guy now that’s a diehard fan,” Alex Field, menswear director at Reiss previously told WWD. “It’s gotten younger among women and men loving it. We wanted to give something for everyone to wear that supports McLaren, on and off the racetrack.”
Reiss said it takes cues from the performance that is at the core of the McLaren Formula 1 team, the thrill of motorsports racing and its British heritage to create the newest looks with a dedication to craftsmanship through innovation and precision.
Christos Angelides, chief executive officer of Reiss, previously told WWD in 2023 that Reiss and McLaren “share many of the same brand traits…which made this partnership feel so authentic. We’re two iconic British brands with a focus on precision craftsmanship.” Reiss announced its multiyear partnership with McLaren in 2023, with the title of official travel partner.
McLaren currently works with a number of other coveted sponsorships including Google, Mastercard, Jack Daniel’s, Hilton, Bowers & Wilkin, Richard Mille and Tumi. It has also partnered with Abercrombie, Levi’s and Mitchell & Ness on fashion lines.
“We’re thrilled to introduce Season 02 of our Reiss x McLaren F1 Team Collection, bringing fans an evolution of our continued partnership,” said Adam Field, head of marketing at Reiss. “Our product and design teams have worked tirelessly to build on last season’s success, refining every detail to elevate the collection even further. The initial response from fans across social has been fantastic, and we’re excited to connect and engage with the passionate McLaren F1 community throughout the season.”
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