Red Bull Is Bringing An International Fan Favorite to the U.S.

Having just graduated from college only a few months ago, I know my way around the energy drink aisle. I’ve tried them all—Monster, Alani, Celsius—name an energy drink and I can promise you I’ve had it. But the one brand I’ve always gravitated towards has and always will be Red Bull. It’s the only brand I’ve found that gives me an energy boost without making me jittery. And as much as I love Red Bull’s original flavor, the brand is offering two new flavors that have me wanting to run to the store to try them.

Red Bull Introduces The Pink Edition and Red Bull Zero

Red Bull is known for its interesting flavor options and the two newest cans certainly fit the bill. Introducing Red Bull’s The Pink Edition and Zero.

In case you’re not a Red Bull fanatic like me, The Pink Edition actually comes to us all the way from the U.K. In the U.K., The Pink Edition flavor is called Forest Fruit, but the U.S. version will be called Wild Berries. However, the flavor notes for The Pink Edition are the same: raspberry and other fruit flavorings with herbal notes. The Pink Edition Red Bull flavor comes in both original and sugar-free varieties. Though it seems the flavor may not even be what’s selling some customers.

“80% of the population will buy this simply for the pink can,” wrote Instagram user @Markie_Devo when sharing the good news on social media. Many followers agreed in the comments. “And I’m part of that 80%,“ wrote one commenter. Another added, “Yes!! I’m the one buying it [because] it’s pink!!“ Either way, I know I will be grabbing plenty of cans to keep me satiated.

Red Bull is also releasing a zero sugar option for fans called Red Bull Zero. But don’t get this can confused for Red Bull’s sugar-free options because it’s a totally new product in the lineup. Serving up the same energy boost as an original Red Bull can, Red Bull Zero is flavored with monk fruit extract and other sweeteners, and contains zero sugar.

Both drinks are now available in stores nationwide, so you can kick off 2025 with an extra boost of energy.

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