What would it really take to get blacklisted by ASOS?

ASOS is cracking down on its returns policy to stop fraudulent activity. [Photo: Getty]
ASOS is cracking down on its returns policy to stop fraudulent activity. [Photo: Getty]

ASOS has had quite the shake up this week. The shake up comes in the form of a strict new returns policy, which it emailed out to its customers.

Firstly, there was some good news. The period to return your items is now longer. It increased from 28 to 45 days.

That means you now have longer to add to the ‘for the post office’ parcel pile developing at your front door. No? Just me?

There’s a slight catch, though. You’ll only get a a full refund if you return unwanted items within 28 days. If you return items between 28-45 days, you’ll get an ASOS gift voucher with the amount you spent on it.

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It might be bad news for the returners amongst us, though. In an attempt to crack down on fraudulent activity, ASOS will be keeping a close eye on people who continually buy and return clothing.

ASOS said: “If we notice an unusual pattern of returns activity that doesn’t sit right: e.g. we suspect someone is actually wearing their purchases and then returning them or ordering and returning loads – way, waaay more than even the most loyal ASOS customer would order – then we might have to deactivate the account and any associated accounts.”

This shouldn’t impact the average ASOS customer and you can take small steps to make sure that you’re not impacted by the tougher policies set by ASOS.

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It’s recommended you keep your clothing items clean with the original labels on them. If the item you’ve bought has a hygiene strip on it, make sure that stays in tact, too.

ASOS recommends: “If an item is returned to us damaged, worn or in an unsuitable condition, we won’t be able to give you a refund and we may have to send it back to you (and ask you to cover the delivery costs). All items are inspected on return.”

The verdict? As long as you use ASOS as intended and you aren’t wearing the clothes before sending them back, you’ll be fine to carry on as normal.

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