Rélyk Brings a Quiet Luxury Vibe to Streetwear
New men’s fashion brand Rélyk is aiming to bring a mature, quiet luxury feel to the streetwear market.
The fashion brand, which was founded by Skyler Stone who lured former Brock Collection designer Kristopher Brock to join him as co-creative director, debuted its spring 2025 collection this month, offering streetwear-inspired silhouettes that are anchored in traditional tailoring and utilize higher-end fabrics. The brand is described as having a bi-coastal vibe, with the founders working between New York, Aspen and Southern California.
More from WWD
“Something that’s unique about this collection and our design process in general is that while Sky and I have very similar aesthetics, we also have very different aesthetics,” Brock said. “And so it’s been fun to develop this collection in the sense of what’s going to work in both of our wardrobes and that we can both wear, but will be styled very differently.”
The founders explained Rélyk was born from their desire to create a more mature, streetwear-inspired wardrobe after both growing up in the punk and skateboarding scenes and feeling like they’ve outgrown traditional streetwear styles.
The brand takes streetwear-inspired looks, like oversize silhouettes, distressed sweaters and workwear pieces, and elevate them through traditional tailoring techniques and high-quality fabrics.
“It’s really for that customer that’s grown out of streetwear and needs a more mature aesthetic, but obviously lives in what we call counterculture American luxury,” Stone said. “So, it’s quiet luxury, but we have a decent amount of edge to it for guys like Kris and myself who grew up in the punk and skate scene. We felt there really wasn’t somewhere that guys like us could turn to for a more polished look when you’re looking in the luxury space.”
While this is Brock’s first foray into men’s fashion, he explained he has a background in traditional men’s tailoring, which he is applying to his designs for Rélyk. Rélyk comes six years after Brock and his former spouse and design partner Laura Vassar paused operations on women’s label Brock Collection.
Rélyk’s spring 2025 collection offers button-up shirts, hoodies, jackets, trousers and hats ranging in price from $190 to $1,620. The brand will drop collections four times a year for spring, fall, pre-fall and resort seasons.
The brand is sold on its website and through an exclusive retail partnership with Fwrd. The founders explained they wanted to work with Fwrd because the retailer has a store in Aspen, which is where Rélyk is based.
Going forward, Rélyk has plans to expand into other apparel and accessories categories, as well as evolve into a unisex brand. The founders stated they’ve already seen female customers pick up their offerings.
“I always gravitate more toward streetwear, big silhouettes and more traditional streetwear silhouettes and Kris comes in and says this is how we’re going to elevate it and this is what we’re going to do to add a really beautiful tailored element,” Stone said about their design partnership. “You see this piece that ends up looking more street in a lot of ways and then someone who knows design looks at it and says, ‘This is fine tailoring, this is amazing technique,’ and then that combined with the fabric makes it such a unique product.”
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
