Primark Introduces Adaptive Clothing Range With Victoria Jenkins
LONDON — Primark has teamed with Victoria Jenkins, the founder of Unhidden Clothing, on a 49-piece adaptive clothing range for men and women that will go on sale from Jan. 28.
The collection will be available across 31 stores in the U.K. and 113 Click & Collect points.
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Items in the collection include a trenchcoat for 40 pounds, or a seated style for 30 pounds with magnetic-fastening pockets and zip sleeves; a 24 pound knitted sweater with double-ended zip sleeve and thumb holes, and a 12 pound padded gilet with a magnetic zip, large pockets for medical devices and tube access.
The range caters to the needs of disabled people and those experiencing temporary disability.
“Primark has always stood for making affordable fashion accessible for everybody and every body. There are millions of people in the U.K. today whose needs aren’t being met on the high street. This collection is an important step in ensuring that more people can find clothes that help them to look and feel their best without the high price tag that often comes with more specialist items or having to invest in expensive alterations,” said Ann-Marie Cregan, trading director for Primark.
Jenkins added that seeing this collection go live was an incredibly proud moment.
“Disabled people face lots of barriers in their lives and clothing shouldn’t be one of them. We don’t want to live in a uniform of jogging bottoms and T-shirts but often don’t have a choice. I hope this launch is a step in changing that narrative, bringing more choice to the high street,” she added.
Primark wants to roll out the collection across all stories in the U.K. by the end of the year.
According to research commissioned by the retail giant in partnership with the Research Institute for Disabled Consumers, 24 percent of people in the U.K. live with a disability and 75 percent find it difficult to get access to clothing that’s adaptive.
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