As is commonplace with the reality TV show, this year’s Love Island contestants are setting themselves up post-villa with opportunities and brand deals. The latest star to join the ranks of post-Love Island fame is Gemma Owen, who has signed a six-figure deal with fast fashion brand PrettyLittleThing (PLT).
The signing makes the 19-year-old the first Love Island star to partner with the brand since Molly-Mae Hague, who went on to become the brand’s creative director in 2021.
The year-long partnership will see Michael Owen’s daughter launching her own PLT clothing collections as well as helping the brand launch their new resale platform PLT Marketplace and creating content for the brand’s social media channels, including TikTok and Instagram.
The 2022 Love Island finalist labelled the partnership as a “dream come true”, whilst PLT CEO Umar Kamani said that the fan favourite is the “perfect person” to represent the PLT customer.
“She’s smart, confident, ambitious and has a much loved, relatable style,” said Kamani. “We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections and shoots with our customers”.
The social media star also joins PrettyLittleThing’s host of brand ambassadors including Alabama Barker and Jodie Woods.
“This really is a dream come true for me,” said Owen of the partnership. “I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.”
“The team have been amazing and I’m excited to get to work and start designing some collections for you all!” she added.
The news comes after it was revealed earlier in August that the 2022 series winner Ekin-Su Cülcüloğlu signed the “biggest fashion deal” in Love Island history with Oh Polly, which is said to be worth “well over £1m” .
Watch: Love Island's Gemma Owen on her time in the villa