As part of a campaign with model Hailey Baldwin, the fashion website is showing models in two sizes side by side wearing the ‘Pretty Little Thing Starring Hailey Baldwin’ range of sequinned looks.
The ‘Sequin City’ campaign features a size 6 model alongside a plus-size model, so customers can see how the same outfit looks on different body shapes.
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A post shared by PrettyLittleThing.com (@prettylittlething) on Nov 7, 2018 at 7:00am PST
People on the internet are praising Pretty Little Thing for the initiative, calling it a win for body diversity and suggesting other online clothing retailers should do the same.
@OfficialPLT are slaying🙌🏻🙌🏻 this is what every clothing website need, nothing more annoying than seeing something on only a plus size model or only on another model whose petite pic.twitter.com/qSkmEgJVtY
— Olivia Scott (@OliviaScott_Xxx) November 7, 2018
I’m personally not a fan of their clothes, but this is such a good thing! More companies need to take note 👏🙌 https://t.co/cMwpuYerCP
— Heroine In Heels (@LauraJHyatt) November 7, 2018
Finally there doing something fantastic and not just aiming at one type of blogger love this❤❤❤
— REBECCA HAYDEN (@rebeccachaydenx) November 6, 2018
However, some called for the retailer to go even further next time, suggesting they show models with darker skin tones and different heights.
Next more darker skin tones so I can see how it might look on me 😊
— Tina (@SSESTINA) November 7, 2018
This is amazing! But can we also get images of what clothes look on models of different heights🤷🏼♀️ because trouser and Jean shopping is a big issue when you’re 5ft tall https://t.co/hmtAxpLMGe
— kat (@watson_505) November 7, 2018
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