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This anti-ageing neck cream sells every minute and we've found a deal too good to miss

Prai neck cream
This hugely popular cream has sold out five times. (Prai / Yahoo Life UK)

One of the pitfalls of ageing is that your skin starts to look a little duller and loses the bounce it once had.

While you may have your facial skincare routine sorted, it's important not to overlook other places, such as your neck and décolletage, that could also benefit from some hydration and TLC to help minimise the signs of ageing.

As you get older your skin is thinner and lacking collagen, which is why your neck may get a crepe-like texture, along with a bit more sagging and loose skin below the jawline.

So, if you're not already extending your skincare to your neck, you may want to start doing so. Wondering what to use? Hundreds of women have been impressed by Prai’s Ageless Throat & Decolletage Crème.

In fact, the cult cream is a M&S beauty best-seller and recently sold out five times. It's so popular, one sells every 60 seconds worldwide. Impressive, huh?

If you're interested in trying to cream, along with a few other Prai best-sellers, QVC has a unmissable deal on today, where you can save £38.

Shop now: Prai Ageless 200ml Throat & Decolletage Creme with 3 Daily Essentials | £37.98 (Was £76)

To buy all the Prai products separately would could you £76, but today's special value price is just £37.98. (Prai / QVC)
To buy all the Prai products separately would could you £76, but today's special value price is just £37.98. (Prai / QVC)

£37.98 £76 at QVC

The Prai daily essentials set includes the popular Prai’s Ageless Throat & Decolletage Crème which usually retails for £27, as well as a Throat & Decolletage Night Creme, Eye Tight Uplift Serum and Upper Arm Creme all in trial size.

  • Ageless Throat & Decolletage Creme (200ml; Supersize): Designed to target the tell-tale signs of ageing, this rich moisturiser works to hydrate skin while helping to diminish the appearance of fine lines and wrinkles, for a smoother-looking neck and decolletage.

  • Ageless Throat & Decolletage Night Creme (15ml): A retinol-infused night cream designed to hydrate your skin as you sleep, helping to reduce the look of fine lines and wrinkles.

  • Ageless Eye Tight Uplift Serum (10ml): helps to lift and tighten the brow and eyelid area.

  • Ageless Upper Arm Creme: helps to improve the appearance of the skin on your arms.

Why we rate it

For starters, Prai’s Ageless Throat & Decolletage Crème is a very reasonable price coming in at under £30, so it’s no wonder it keeps selling out, as it's a lot more affordable than luxury alternatives.

The effective cream has been developed specifically for the neck and décolletage and features two key ingredients: Prai's unique Sepilift ™ technology to help lift and tighten sagging skin, as well as Hyaluronic Acid to diminish fine lines and improve crepiness by providing hydration.

Here's a rundown of the supercharged formula:

  • Sepilift™ technology: restores elasticity and boosts collagen

  • Hyaluronic Acid: helps plump wrinkles

  • Shea Butter and Squalane: Provides long-lasting hydration

  • Mulberry, Saxifrage and Grapeseed extracts: Helps fade age spots

  • Vitamins A, E and F: Helps to rejuvenate ageing

The cream helps to give your neck the hydration it needs. (Prai)
The cream helps to give your neck the hydration it needs. (Prai)
The cream is a M&S best-seller and has over 350 five-star reviews. (Prai)
The cream is a M&S best-seller and has over 350 five-star reviews. (Prai)

Shop the great value set Shop the £27 cream

As for when to use the cream? You can use it morning or night and Prai suggest applying a pea-sized amount in smooth upward strokes from cleavage to chin.

When will I start to see results, you ask? Some shoppers said they saw visible improvement in as little as seven days. But just like anything in life, consistency is key, so to see the full benefits of the cream it may take longer.

What the reviews say

With 90% four and five-star reviews out of the current 462 reviews on the M&S site, shoppers are rightly raving about this product. Here’s what they’re saying:

  • "Excellent! Results visible after one week. Will certainly keep using this product."

  • "I have been using it for quite a while now and it has really made a difference. I noticed it almost immediately."

  • "This is a gorgeous cream. Smells divine and is absorbed into skin beautifully."

  • "A very luxurious cream with a beautiful perfume. I haven't used it long enough to notice any great change But certainly my skin feels soft and well hydrated."

  • "It only took a week for me to feel and notice the difference. I thought I'd do an experiment so when I ran out of the cream I thought I'd see how my skin faired without it... well, what a difference... I immediately reordered!"

Shop now: Ageless Throat & Decolletage Crème 50ml by Prai | £27 from M&S

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